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  3. Shaquille O'neal

Shaquille O'neal profile image

Sponsor Shaquille O'neal

Athlete (retired)
Basketball - Los Angeles Lakers
Global
Reach
High
Response Rate

For brands

Want our team to run a deal with Shaquille O'neal, or find athletes like them?

Our Account Managers handle outreach, negotiation and delivery for brands on the platform.

About Shaquille O'neal — retired NBA basketball athlete

Shaquille O'neal is a globally recognized basketball legend with massive name recognition, broad crossover appeal, and a highly engaged audience built around sports, humor, fashion, shopping, and brand-friendly lifestyle content. From NBA heritage to high-visibility partnerships and cultural relevance, he brings instant credibility and reach for campaigns looking to connect with mainstream consumers.


Why you should sponsor me for your next influencer campaign?

 Shaquille Rashaun O'Neal (born March 6, 1972), known commonly as "Shaq" , is an American former professional basketball player who is a sports analyst on the television program Inside the NBA. O'Neal is regarded as one of the greatest basketball players and centers of all time. He is a and center who played for six teams over his 19-year career in the National Basketball Association (NBA) and is a four-time NBA champion.

Overview

🎂54
·
👨Male

Is Retired

Los Angeles Lakers

Louisiana State University (LSU)

Pre-Packaged Projects

Frequently asked questions

Promote your brand and sponsor Shaquille O'neal today!

New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.

FashionFood & DrinkHealth & WellnessFitness & PerformanceFashionTravelMusicTechnologyShoppingCars

Pre-Packaged Projects

Social Media Deal

1 post & 1 story with the Shaquille O'neal promoting your product.

$1,000,000
User Generated Price
Sign up to start an offer

Brand Ambassador Deal

Long-term deal involving appearances, photoshoots, social media and more.

$1,000,000
User Generated Price
Sign up to start an offer

Appearance Deal

Have Shaquille O'neal make a live appearance at your next event

$1,000,000
User Generated Price
Sign up to start an offer

Custom

Need help on a custom package for this athlete?

Login to request help

Frequently asked questions

Brands can sponsor Shaquille O'neal on OpenSponsorship by creating a free account, browsing Shaquille O'neal's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.

Shaquille O'neal is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.

According to OpenSponsorship, estimated pricing to sponsor Shaquille O'neal starts at $1,000,000 for a social media post, $1,000,000 for a appearance and $1,000,000 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.

According to OpenSponsorship, Shaquille O'neal's audience includes 35.1M+ Instagram followers, interests including Fashion, Food & Drink, Health & Wellness, Fitness & Performance, Fashion, and more. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

Featured In
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Top Pro Athletes on TikTok and How to Work with Them

 

October 6, 2022

Influencer Marketing Benchmarks: How Many Viewers Click an Influencer's Link? (2026)

Influencer Marketing Benchmarks: How Many Viewers Click an Influencer's Link? (2026)

Every brand running an influencer campaign on a cost-per-acquisition target eventually asks the same question: how many people will click the link? It decides how many creators you need, and whether your CAC target is realistic before you spend a dollar.

October 29, 2026

How to Measure Influencer Marketing ROI: A 5-Step Framework

How to Measure Influencer Marketing ROI: A 5-Step Framework

 

How do you measure influencer marketing ROI when half the numbers social media gives you are vanity metrics? It is the question brands ask us most, and it came up again when I joined Massimo Marinelli on the Berkida Ventures Podcast. After more than ten years and thousands of brand deals with athletes and creators at OpenSponsorship, here is how we think about it, and the framework we use with our clients.

October 28, 2026

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Shaquille O’Neal says he will only create a Kobe Bryant documentary on one condition - Yahoo Sports

October 21, 2026

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Pregame Concert Featuring Shaquille O’Neal Set for Week 0 - Virginia Sports

August 19, 2026

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DJ Diesel (aka Shaquille O’Neal) to perform at Elon’s Rock the Block - Elon University

September 14, 2026

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Shaquille O’Neal Always Kept Dale Brown Close To His Heart And Vice Versa - TigerRag.com |

October 23, 2026

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Former NBA legend Shaquille O' Neal named honorary FBI Special Agent - 11Alive.com

September 21, 2026

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How Dale Brown discovered Shaquille O’Neal at 13 and built a lifelong friendship - WAFB

October 23, 2026

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