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Shaquille O'neal is a globally recognized basketball legend with massive name recognition, broad crossover appeal, and a highly engaged audience built around sports, humor, fashion, shopping, and brand-friendly lifestyle content. From NBA heritage to high-visibility partnerships and cultural relevance, he brings instant credibility and reach for campaigns looking to connect with mainstream consumers.
Shaquille Rashaun O'Neal (born March 6, 1972), known commonly as "Shaq" , is an American former professional basketball player who is a sports analyst on the television program Inside the NBA. O'Neal is regarded as one of the greatest basketball players and centers of all time. He is a and center who played for six teams over his 19-year career in the National Basketball Association (NBA) and is a four-time NBA champion.
Is Retired
Los Angeles Lakers
Louisiana State University (LSU)
New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.
1 post & 1 story with the Shaquille O'neal promoting your product.
Long-term deal involving appearances, photoshoots, social media and more.
Have Shaquille O'neal make a live appearance at your next event
Brands can sponsor Shaquille O'neal on OpenSponsorship by creating a free account, browsing Shaquille O'neal's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.
Shaquille O'neal is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.
According to OpenSponsorship, estimated pricing to sponsor Shaquille O'neal starts at $1,000,000 for a social media post, $1,000,000 for a appearance and $1,000,000 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.
According to OpenSponsorship, Shaquille O'neal's audience includes 35.1M+ Instagram followers, interests including Fashion, Food & Drink, Health & Wellness, Fitness & Performance, Fashion, and more. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

How do you measure influencer marketing ROI when half the numbers social media gives you are vanity metrics? It is the question brands ask us most, and it came up again when I joined Massimo Marinelli on the Berkida Ventures Podcast. After more than ten years and thousands of brand deals with athletes and creators at OpenSponsorship, here is how we think about it, and the framework we use with our clients.
October 28, 2026