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  3. Shaquille O'neal

Shaquille O'neal profile image

Sponsor Shaquille O'neal

Athlete (retired)
Basketball - Los Angeles Lakers
Global
Reach
High
Response Rate

About Shaquille O'neal — retired NBA basketball athlete

Shaquille O'neal is a globally recognized basketball legend with massive name recognition, broad crossover appeal, and a highly engaged audience built around sports, humor, fashion, shopping, and brand-friendly lifestyle content. From NBA heritage to high-visibility partnerships and cultural relevance, he brings instant credibility and reach for campaigns looking to connect with mainstream consumers.


Why you should sponsor me for your next influencer campaign?

 Shaquille Rashaun O'Neal (born March 6, 1972), known commonly as "Shaq" , is an American former professional basketball player who is a sports analyst on the television program Inside the NBA. O'Neal is regarded as one of the greatest basketball players and centers of all time. He is a and center who played for six teams over his 19-year career in the National Basketball Association (NBA) and is a four-time NBA champion.

Overview

🎂54
·
👨Male

Is Retired

Los Angeles Lakers

Louisiana State University (LSU)

Pre-Packaged Projects

Frequently asked questions

Promote your brand and sponsor Shaquille O'neal today!

New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.

FashionFood & DrinkHealth & WellnessFitness & PerformanceFashionTravelMusicTechnologyShoppingCars

Pre-Packaged Projects

Social Media Deal

1 post & 1 story with the Shaquille O'neal promoting your product.

$1,000,000
User Generated Price
Sign up to start an offer

Brand Ambassador Deal

Long-term deal involving appearances, photoshoots, social media and more.

$1,000,000
User Generated Price
Sign up to start an offer

Appearance Deal

Have Shaquille O'neal make a live appearance at your next event

$1,000,000
User Generated Price
Sign up to start an offer

Custom

Need help on a custom package for this athlete?

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Frequently asked questions

Brands can sponsor Shaquille O'neal on OpenSponsorship by creating a free account, browsing Shaquille O'neal's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.

Shaquille O'neal is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.

According to OpenSponsorship, estimated pricing to sponsor Shaquille O'neal starts at $1,000,000 for a social media post, $1,000,000 for a appearance and $1,000,000 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.

According to OpenSponsorship, Shaquille O'neal's audience includes 35.1M+ Instagram followers, interests including Fashion, Food & Drink, Health & Wellness, Fitness & Performance, Fashion, and more. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

Featured In
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October 6, 2022

How Genisys Credit Union Built a Multi-Year Detroit Lions Athlete Program

How Genisys Credit Union Built a Multi-Year Detroit Lions Athlete Program

Genisys Credit Union, headquartered in Auburn Hills, Michigan, has done something most brands never do with athlete sponsorship: it kept renewing. What started as a single partnership with Detroit Lions tight end Sam LaPorta has become a multi-year, two-athlete program that Genisys has renewed and expanded every season since 2024, adding Lions wide receiver Isaac TeSlaa in 2025 and renewing him again in 2026.

October 6, 2026

Ingredient Branding Done Right: How Immunotec Made Glutathione Mainstream

Ingredient Branding Done Right: How Immunotec Made Glutathione Mainstream

Glutathione has become one of the most talked-about molecules in wellness — the “master antioxidant” that shows up in podcasts, longevity conversations, and the supplement aisle alike. But behind that mainstream moment is a brand that has spent decades making glutathione credible: Immunotec. This is the story of how OpenSponsorship helped Immunotec turn that scientific authority into everyday consumer demand — and a real-world example of what ingredient branding looks like when it’s done right.

July 13, 2026

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Former NBA legend Shaquille O' Neal named honorary FBI Special Agent - 11Alive.com

September 21, 2026

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Shaquille O’Neal Always Kept Dale Brown Close To His Heart And Vice Versa - TigerRag.com |

October 23, 2026

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DJ Diesel (aka Shaquille O’Neal) to perform at Elon’s Rock the Block - Elon University

September 14, 2026

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Shaquille O’Neal says he will only create a Kobe Bryant documentary on one condition - Yahoo Sports

October 21, 2026

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Despite a $500 million net worth, Shaq's on his 5th college degree—and says he's always learning - Fortune

October 17, 2026

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Shaquille O’Neal will DJ at Saints’ home opener Sunday - KPLC 7 News

September 22, 2026

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