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  3. J.R. Smith

J.R. Smith profile image

Sponsor J.R. Smith

United States
Athlete (retired)
Basketball - Los Angeles Lakers
Global
Reach
High
Response Rate

For brands

Want our team to run a deal with J.R. Smith, or find athletes like them?

Our Account Managers handle outreach, negotiation and delivery for brands on the platform.

About J.R. Smith — retired Los Angeles Lakers basketball athlete

J.R. Smith brings the kind of built-in recognition, credibility, and crossover appeal that brands love: a two-time NBA champion, newly minted North Carolina A&T graduate, and an engaging golf/media personality with a growing presence beyond basketball. His content blends sports, culture, and authentic storytelling, making him a strong fit for campaigns that want reach, personality, and real audience connection.


Why you should sponsor me for your next influencer campaign?

 Earl Joseph "J. R." Smith III is an American NBA player for the Los Angeles Lakers. He played high school basketball at New Jersey basketball powerhouse Saint Benedict's Preparatory School in Newark. He entered the NBA out of high school after being selected in the first round of the 2004 NBA draft with the 18th overall pick by the New Orleans Hornets. He has also played for the Denver Nuggets and New York Knicks, as well as for the Zhejiang Golden Bulls of the Chinese Basketball Association. In 2016, Smith won an NBA championship with the Cavaliers. On July 1, 2020, Smith signed with the LA Lakers for the remainder of the 2019-2020 season, reuniting him with former Cavs teammate LeBron James.

Overview

🎂41
·
👨Male
📍FreeholdNew JerseyUnited States

Is Retired

Los Angeles Lakers

North Carolina Agricultural and Technical State University

United States

Pre-Packaged Projects

Frequently asked questions

Promote your brand and sponsor J.R. Smith today!

New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.

Fitness & PerformanceApparelFashionGolfPhotographyReadingMusic

Pre-Packaged Projects

Social Media Deal

1 post & 1 story with the J.R. Smith promoting your product.

$100,000
Estimated Price
Sign up to start an offer

Brand Ambassador Deal

Long-term deal involving appearances, photoshoots, social media and more.

$900,000
Estimated Price
Sign up to start an offer

Appearance Deal

Have J.R. Smith make a live appearance at your next event

$150,000
Estimated Price
Sign up to start an offer

Custom

Need help on a custom package for this athlete?

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Frequently asked questions

Brands can sponsor J.R. Smith on OpenSponsorship by creating a free account, browsing J.R. Smith's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.

J.R. Smith is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.

According to OpenSponsorship, estimated pricing to sponsor J.R. Smith starts at $100,000 for a social media post, $150,000 for a appearance and $900,000 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.

According to OpenSponsorship, J.R. Smith's audience includes 7.4M+ Instagram followers, interests including Fitness & Performance, Apparel, Fashion, Golf, Photography, and more, based in Freehold, New Jersey, United States. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

Influencer Marketing Benchmarks: How Many Viewers Click an Influencer's Link? (2026)

Influencer Marketing Benchmarks: How Many Viewers Click an Influencer's Link? (2026)

Every brand running an influencer campaign on a cost-per-acquisition target eventually asks the same question: how many people will click the link? It decides how many creators you need, and whether your CAC target is realistic before you spend a dollar.

October 29, 2026

How to Measure Influencer Marketing ROI: A 5-Step Framework

How to Measure Influencer Marketing ROI: A 5-Step Framework

 

How do you measure influencer marketing ROI when half the numbers social media gives you are vanity metrics? It is the question brands ask us most, and it came up again when I joined Massimo Marinelli on the Berkida Ventures Podcast. After more than ten years and thousands of brand deals with athletes and creators at OpenSponsorship, here is how we think about it, and the framework we use with our clients.

October 28, 2026

Nano vs Micro vs Mega Influencers: What 1,527 Creator Campaigns Reveal About Cost and ROI

Nano vs Micro vs Mega Influencers: What 1,527 Creator Campaigns Reveal About Cost and ROI

Every influencer marketing article tells you the same thing: micro-influencers are better value. Almost none of them show you the receipts. So we pulled ours.

July 15, 2026

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JR Smith working on grassroots golf career after NBA stardom: ‘I want to be the Snoop of golf’ - Yahoo Sports

July 31, 2026

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2-time NBA champion JR Smith makes APGA Tour debut - Cleveland.com

July 28, 2026

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JR Smith on detaching from basketball: ‘The best thing I’ve ever done’ - Yahoo Sports

August 16, 2026

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Ranking J.R. Smith's Most Memorable Moments With Cleveland Cavaliers - Yahoo Sports

September 9, 2026

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NBA news: LeBron James claps back at JR Smith's quip - Yahoo Sports

August 16, 2026

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"I probably played 70 percent of my career depressed" - JR Smith pulls back the curtain on his career - Basketball Network

July 23, 2026

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