OpenSponsorship
OpenSponsorship

Browse our industry-leading
sports sponsorship & influencer database.

Search through our extensive database of 20,000 athletes, events, teams, and influencers in over 40 countries and 50 sports to find the right sports sponsorship for your campaign.

Find the right sports sponsorship for your campaign. Filter by sport, gender, or location to discover athletes, teams, and influencers.

MLB/BaseballNFL/FootballNBA/BasketballNHL/HockeyCollege

What is sports sponsorship?

Sports sponsorship connects brands with athletes, teams, and sporting events to reach engaged audiences through authentic partnerships. Instead of traditional advertising, brands partner directly with sports professionals who promote products to their dedicated followers through social media, appearances, and event-day activations.

OpenSponsorship makes athlete sponsorship and team sponsorship accessible to brands of every size. Our platform lists over 20,000 athletes and influencers across 50+ sports in more than 40 countries. Whether you are looking for a local fitness creator or a professional league team, you can search, compare, and connect with the right partner for your sports marketing campaign.

Every profile includes audience demographics, engagement rates, past campaign results, and pricing so you can evaluate sponsorship opportunities before committing. From influencer sponsorship deals on Instagram and TikTok to on-jersey branding and event activations, the platform covers the full range of sports marketing partnerships.

Name
Sport
Followers
LeBron James profile photoLeBron James
Basketball
157.2M
Ms Dhoni profile photoMs Dhoni
Cricket
50.4M
Jake Paul profile photoJake Paul
Boxing
50.0M
Wayne Rooney profile photoWayne Rooney
Soccer (Football)
16.1M
Paulo Dybala profile photoPaulo Dybala
Soccer (Football)
56.8M
Suresh Raina profile photoSuresh Raina
Cricket
27.3M
Shaquille O'neal profile photoShaquille O'neal
Basketball
35.6M
Russell Westbrook profile photoRussell Westbrook
Basketball
22.5M
Didier Drogba profile photoDidier Drogba
Soccer (Football)
15.3M

Check out even more profiles inside

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Browse by sport

Sponsor Soccer
1,373 matching profiles
Sponsor Football / NFL
4,744 matching profiles
Sponsor Basketball / NBA
2,222 matching profiles
Sponsor Softball
258 matching profiles
Sponsor Tennis
440 matching profiles
Sponsor Running
444 matching profiles
Sponsor Nascar / Racing
389 matching profiles
Sponsor NHL/Hockey
502 matching profiles
Sponsor Bowling
Sponsor Ski
Sponsor Fishing
Sponsor eSports
Sponsor Parkour
Sponsor Wrestling
Sponsor Boxing
Sponsor Skateboarding
Sponsor MMA
Sponsor Surfing
Sponsor Crossfit
Sponsor BMX
Sponsor Cheerleading
Sponsor Triathlon
Sponsor Cricket
Sponsor Archery
Sponsor Equestrian
Sponsor Wakeboarding
Sponsor Motocross
Sponsor NCAA Football
Sponsor Golf
Sponsor Hunting
Sponsor Rugby
See All Sports

Other Influencer Opportunities

Sponsor Content Creators
1,486 matching profiles
Sponsor Musicians
231 matching profiles
Sponsor Teams
666 matching profiles
Sponsor Events
299 matching profiles

Top Athlete Sponsorship Opportunities

Preston Playz profile photoSponsor Preston PlayzKevin De Bruyne profile photoSponsor Kevin De BruyneJordan Maron profile photoSponsor Jordan MaronTaylor Red profile photoSponsor Taylor RedKlay Thompson profile photoSponsor Klay ThompsonThe Professor profile photoSponsor The ProfessorLonzo Ball profile photoSponsor Lonzo BallVirgil Van Dijk profile photoSponsor Virgil Van DijkJavier (CHICHARITO) Hernández profile photoSponsor Javier (CHICHARITO) HernándezN'Golo Kante profile photoSponsor N'Golo KanteDerrick Rose profile photoSponsor Derrick RoseKen Block profile photoSponsor Ken BlockTony Hawk profile photoSponsor Tony HawkAnthony Davis profile photoSponsor Anthony DavisKyle "Bugha" Giersdorf profile photoSponsor Kyle "Bugha" GiersdorfRomelu Lukaku profile photoSponsor Romelu LukakuTravis Pastrana profile photoSponsor Travis PastranaSarati Callahan profile photoSponsor Sarati CallahanAntonio Brown profile photoSponsor Antonio BrownJarrett Stod profile photoSponsor Jarrett StodSteven Gerrard profile photoSponsor Steven GerrardJack Wilshere profile photoSponsor Jack WilshereTiger Woods profile photoSponsor Tiger WoodsDaniel Sturridge profile photoSponsor Daniel Sturridge

Frequently Asked Questions

According to OpenSponsorship, which has facilitated 8,000+ brand-athlete deals, sports sponsorship is a marketing arrangement where a brand partners with an athlete, team, or sporting event. The brand gets exposure through logos on jerseys, social media posts, event signage, and other promotional channels, while the athlete or team receives financial support or products. OpenSponsorship connects brands with over 25,000 athletes across 150+ sports to make these partnerships simple and measurable.

Sports sponsorship costs vary widely depending on the athlete's reach and sport. Micro-influencer athletes (10K–50K followers) typically charge $500–$5,000 per campaign, while mid-tier athletes (50K–500K followers) range from $5,000–$25,000. Top professional athletes and teams can command $50,000 or more. On OpenSponsorship, brands can start with product-only deals at $0 and scale to larger professional partnerships.

You can find athletes for sponsorship by searching OpenSponsorship's database of 25,000+ athletes, teams, and events across 150+ sports in 40+ countries. Filter by sport, gender, location, follower count, and engagement rate to find the right match for your campaign. Create a free account to browse profiles, compare options, and send partnership proposals directly through the platform.

Sponsorship ROI depends on your target audience and goals rather than the sport itself. Niche sports like surfing, climbing, and CrossFit often deliver higher engagement rates because their audiences are passionate and highly targeted. Major sports like basketball, soccer, and football offer broader reach. According to OpenSponsorship data, brands report an average of 7x ROI compared to traditional advertising.

Athlete sponsorship and influencer marketing both involve partnering with individuals to promote a brand, but they differ in audience, authenticity, and depth. Athlete sponsorships tap into passionate, sport-specific communities whose fans trust and follow athletes for their performance and lifestyle — not just their follower count. Influencer marketing casts a wider net across lifestyle, entertainment, and general social media audiences. OpenSponsorship specialises in athlete-brand partnerships, giving brands access to sports communities across 150+ disciplines where audience engagement and brand affinity are typically higher than general influencer channels.

OpenSponsorship makes it straightforward for brands to launch athlete sponsorship campaigns. First, create a free account at opensponsorship.com. Then search our database of 25,000+ athletes, teams, and events — filtering by sport, location, follower count, and budget. When you find the right partner, send a sponsorship proposal directly through the platform. Once accepted, manage all deliverables, contracts, and payments in one place. After the campaign, review performance data and reporting to measure your results.

Ready to find your next sports sponsorship partner?

Join thousands of brands connecting with athletes on OpenSponsorship.

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