NASCAR and racing fans are the most brand-loyal audience in sports, famous for actually buying from the sponsors they see on race day. The category runs from NASCAR and off-road drivers to rally and motocross influencers, so a brand can back a racer's social content without paying for a spot on the hood. Browse 440+ racing athletes open to brand partnerships on OpenSponsorship.
Why sponsor Nascar / Racing athletes on OpenSponsorship
From discovery to signed deliverables, brands use OpenSponsorship to run measurable creator campaigns with less overhead. Here is how this category stacks up — plus platform-wide benchmarks from 2,500+ brand users and 25,000+ creator profiles.
387 athletes
Browse and filter nascar / racing athletes on OpenSponsorship — audience, location, platform, and more.
Typical social post range
$2,700–$2,800 among creators in this list (from listed pricing).
Average audience size
About 58K followers on average across this list — use filters to go bigger or smaller.
Strongest platform
Instagram leads this category.
Top markets
United States, United Kingdom, Canada.
7x average ROI
Brands use OpenSponsorship for discovery, proposals, and contracts — 8,000+ deals across 40+ countries.
Listed pricing for racing athletes on OpenSponsorship typically runs about $2,000 to $2,800 per social post. You do not need a car-livery budget to get started, since these are creator deals, not trackside signage. Final rates depend on deliverables, usage rights, and exclusivity, and every profile shows its own pricing before you message or contract.
Instagram is the strongest channel in this category, followed by TikTok and YouTube. The audience is heavily United States based, with the United Kingdom and Canada next, and it skews toward the loyal motorsports fan. Engagement tends to spike during the season, which runs from the Daytona 500 in February through the playoffs in the fall.
Automotive, auto parts, tools, energy drinks, and apparel brands are the natural fit, but any consumer brand chasing a loyal US audience can work here. Common formats include race-week posts, garage and behind-the-scenes content, product reviews, and appearance tie-ins. Brands run these as measurable creator campaigns rather than the seven-figure car sponsorships people usually picture.
Use the location filters on OpenSponsorship to narrow by country, state, or city. The roster is concentrated in the United States, with the Southeast and Midwest especially well represented, plus pockets in the United Kingdom and Canada. Agencies and brands in over 40 countries use the platform to build local and national campaigns.
The average following is about 80K, but the spread is wide. Most racers sit in the niche and local tiers, with roughly 300 in the niche band and about 100 in the local band, which is where engagement is often highest. A handful clear a million followers, including names like Travis Pastrana and Hailie Deegan.
Create a profile, connect your social accounts, and set your own pricing for posts and appearances. Brands search and filter by sport, audience, platform, and location, so a complete profile with clear rates and recent content is what gets you found. Once a brand reaches out, you negotiate, agree deliverables, and contract through the platform.
