
Kyle Petty is a recognizable motorsports figure with deep NASCAR heritage, making him a strong fit for brands that want authentic reach in racing, motorcycles, family-friendly lifestyle, and charity-driven campaigns. His platform blends enthusiast credibility with community impact through Victory Junction, the Kyle Petty Charity Ride, and steady engagement around racing culture and fan events.
Kyle Petty is an auto racing icon, a champion of philanthropy and one of the most popular personalities in NASCAR. The son of NASCAR champion Richard Petty and grandson of NASCAR pioneer Lee Petty - ¬Kyle followed in their footsteps, starting his 30-year NASCAR career as a Sprint Cup driver in 1979 at age 19, before also becoming an owner and media commentator. In 2004, Kyle and the Petty family opened the doors to Victory Junction – a camp created for children with chronic or life-threatening illnesses – in honor of his late son, Adam Petty. Today, Adam's dream lives on, as Victory Junction has provided more than 50,000 camp experiences to campers and their families – both onsite at the camp and offsite at participating hospitals and medical facilities through Victory Junction's REACH program. For more than 25 years, Kyle Petty has hosted hundreds of NASCAR fans, drivers and motorcycle enthusiasts on his annual Kyle Petty Charity Ride Across America. The Ride travels cross-country each spring to raise funds and awareness for Victory Junction. To date, the Ride has raised more than $19 million for children with chronic illnesses, and is the most successful philanthropic event staged by any person in the NASCAR family. Additionally, Kyle is a featured analyst on NBCSN’s daily show, NASCAR America and on pre- and post-Race NASCAR Cup and XFINITY Series race coverage on NBC and NBCSN. He also co-hosts the weekly radio show, “Fast Talk” on the Performance Racing Network. Kyle and his wife, Morgan, and son, Overton, currently reside in Charlotte, N.C.
Is Retired
Petty Enterprises
Victory Junction
New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.
1 post & 1 story with the Kyle Petty promoting your product.
Long-term deal involving appearances, photoshoots, social media and more.
Have Kyle Petty make a live appearance at your next event
Brands can sponsor Kyle Petty on OpenSponsorship by creating a free account, browsing Kyle Petty's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.
Kyle Petty is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.
According to OpenSponsorship, estimated pricing to sponsor Kyle Petty starts at $4,000 for a social media post, $6,000 for a appearance and $36,000 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.
According to OpenSponsorship, Kyle Petty's audience includes interests including Home Life, Marriage & Family, Kids, Pets, Music, and more, based in Charlotte, North Carolina, United States. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

Genisys Credit Union, headquartered in Auburn Hills, Michigan, has done something most brands never do with athlete sponsorship: it kept renewing. What started as a single partnership with Detroit Lions tight end Sam LaPorta has become a multi-year, two-athlete program that Genisys has renewed and expanded every season since 2024, adding Lions wide receiver Isaac TeSlaa in 2025 and renewing him again in 2026.
October 6, 2026