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  3. Kyle Petty

Kyle Petty profile image

Sponsor Kyle Petty

NASCAR (National Association for Stock Car Auto Racing)
Athlete (retired)
Automobile Racing - Petty Enterprises
Local
Reach
High
Response Rate

For brands

Want our team to run a deal with Kyle Petty, or find athletes like them?

Our Account Managers handle outreach, negotiation and delivery for brands on the platform.

About Kyle Petty — retired NASCAR (National Association for Stock Car Auto Racing) automobile Racing athlete

Kyle Petty is a recognizable motorsports figure with deep NASCAR heritage, making him a strong fit for brands that want authentic reach in racing, motorcycles, family-friendly lifestyle, and charity-driven campaigns. His platform blends enthusiast credibility with community impact through Victory Junction, the Kyle Petty Charity Ride, and steady engagement around racing culture and fan events.


Why you should sponsor me for your next influencer campaign?

 Kyle Petty is an auto racing icon, a champion of philanthropy and one of the most popular personalities in NASCAR. The son of NASCAR champion Richard Petty and grandson of NASCAR pioneer Lee Petty - ¬Kyle followed in their footsteps, starting his 30-year NASCAR career as a Sprint Cup driver in 1979 at age 19, before also becoming an owner and media commentator. In 2004, Kyle and the Petty family opened the doors to Victory Junction – a camp created for children with chronic or life-threatening illnesses – in honor of his late son, Adam Petty. Today, Adam's dream lives on, as Victory Junction has provided more than 50,000 camp experiences to campers and their families – both onsite at the camp and offsite at participating hospitals and medical facilities through Victory Junction's REACH program. For more than 25 years, Kyle Petty has hosted hundreds of NASCAR fans, drivers and motorcycle enthusiasts on his annual Kyle Petty Charity Ride Across America. The Ride travels cross-country each spring to raise funds and awareness for Victory Junction. To date, the Ride has raised more than $19 million for children with chronic illnesses, and is the most successful philanthropic event staged by any person in the NASCAR family. Additionally, Kyle is a featured analyst on NBCSN’s daily show, NASCAR America and on pre- and post-Race NASCAR Cup and XFINITY Series race coverage on NBC and NBCSN. He also co-hosts the weekly radio show, “Fast Talk” on the Performance Racing Network. Kyle and his wife, Morgan, and son, Overton, currently reside in Charlotte, N.C.

Overview

🎂66
·
👨Male
📍CharlotteNorth CarolinaUnited States
NASCAR (National Association for Stock Car Auto Racing)

Is Retired

Petty Enterprises

Victory Junction

Pre-Packaged Projects

Frequently asked questions

Promote your brand and sponsor Kyle Petty today!

New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.

Home LifeMarriage & FamilyKidsPetsMusicMotorcyclesTravelCharityFamily

Pre-Packaged Projects

Social Media Deal

1 post & 1 story with the Kyle Petty promoting your product.

$4,000
Estimated Price
Sign up to start an offer

Brand Ambassador Deal

Long-term deal involving appearances, photoshoots, social media and more.

$36,000
Estimated Price
Sign up to start an offer

Appearance Deal

Have Kyle Petty make a live appearance at your next event

$6,000
Estimated Price
Sign up to start an offer

Custom

Need help on a custom package for this athlete?

Login to request help

Frequently asked questions

Brands can sponsor Kyle Petty on OpenSponsorship by creating a free account, browsing Kyle Petty's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.

Kyle Petty is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.

According to OpenSponsorship, estimated pricing to sponsor Kyle Petty starts at $4,000 for a social media post, $6,000 for a appearance and $36,000 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.

According to OpenSponsorship, Kyle Petty's audience includes 86K+ Instagram followers, interests including Home Life, Marriage & Family, Kids, Pets, Music, and more, based in Charlotte, North Carolina, United States. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

Influencer Marketing Benchmarks: How Many Viewers Click an Influencer's Link? (2026)

Influencer Marketing Benchmarks: How Many Viewers Click an Influencer's Link? (2026)

Every brand running an influencer campaign on a cost-per-acquisition target eventually asks the same question: how many people will click the link? It decides how many creators you need, and whether your CAC target is realistic before you spend a dollar.

October 29, 2026

How to Measure Influencer Marketing ROI: A 5-Step Framework

How to Measure Influencer Marketing ROI: A 5-Step Framework

 

How do you measure influencer marketing ROI when half the numbers social media gives you are vanity metrics? It is the question brands ask us most, and it came up again when I joined Massimo Marinelli on the Berkida Ventures Podcast. After more than ten years and thousands of brand deals with athletes and creators at OpenSponsorship, here is how we think about it, and the framework we use with our clients.

October 28, 2026

Ingredient Branding Done Right: How Immunotec Made Glutathione Mainstream

Ingredient Branding Done Right: How Immunotec Made Glutathione Mainstream

Glutathione has become one of the most talked-about molecules in wellness — the “master antioxidant” that shows up in podcasts, longevity conversations, and the supplement aisle alike. But behind that mainstream moment is a brand that has spent decades making glutathione credible: Immunotec. This is the story of how OpenSponsorship helped Immunotec turn that scientific authority into everyday consumer demand — and a real-world example of what ingredient branding looks like when it’s done right.

July 13, 2026

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Kyle Petty - University of North Carolina School of the Arts

September 29, 2026

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Kyle Petty: Why North Wilkesboro Speedway matters - NASCAR.com

July 16, 2026

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Kyle Petty Drops a Blunt Reality Check on Josh Berry’s Late-Season Turnaround: “If You’re Not Winning Races, Sorry” - Yahoo Sports

August 25, 2026

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Kyle Petty’s first race was Daytona… and he’d never driven a race car - RACER - Racing News

October 26, 2026

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Kyle Petty on Hendrick Motorsports' tough year: ‘There’s no magic bullet’ - Motorsport.com

August 12, 2026

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SPEED BY SNEAD: Kyle Petty was right about Indy - YourGV.com

July 29, 2026

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