OpenSponsorship
OpenSponsorship

Sports Influencer Marketing

Run athlete influencer campaigns with a team that does the work. Your account manager finds the athletes, negotiates the deals, manages the content and reports the results, from a network of 25,000+ athletes and creators across 150+ sports.

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Athlete influencers on OpenSponsorship

These athletes have profiles on OpenSponsorship. Open a profile to see their audience and rates.

Name
Sport
Followers
LeBron James profile photoLeBron James
Basketball
153.7M
Ms Dhoni profile photoMs Dhoni
Cricket
49.9M
Jake Paul profile photoJake Paul
Boxing
21M
Wayne Rooney profile photoWayne Rooney
Soccer (Football)
15.7M
Paulo Dybala profile photoPaulo Dybala
Soccer (Football)
56.4M
Suresh Raina profile photoSuresh Raina
Cricket
26.6M
Shaquille O'neal profile photoShaquille O'neal
Basketball
35.2M
Russell Westbrook profile photoRussell Westbrook
Basketball
379
Didier Drogba profile photoDidier Drogba
Soccer (Football)
14.9M

Browse athlete influencers by sport

Soccer
Basketball / NBA
Softball
Tennis
Running
Nascar / Racing
NHL/Hockey

See all sports

How a Full-Service campaign runs

Your account manager runs the campaign from goal setting to the final report, and refines the athlete shortlist with your feedback.

  1. Goal Setting & Kickoff

    Your account manager defines your campaign goals and success metrics to build a data-driven strategy.

  2. Talent Sourcing & Recommendations

    We provide a shortlist of recommended talent and refine selections using your feedback on fit and quality.

  3. Contracting & Negotiation

    Our team handles negotiation and contracting to maximize value across talent fit, deliverables, and cost.

  4. Creative Management

    We manage briefs, approvals, and delivery timelines to keep campaign content aligned with your brand.

  5. ROI Reporting & Insights

    Transparent reporting combines platform data, third-party analytics, and your results to guide next steps.

Full-Service, $2,000 a month

Dedicated sports influencer marketing pros that manage every part of the process

  • Fully managed campaigns
  • Dedicated Account Manager
  • Quarterly one on one strategy sessions
  • Athlete and Agent negotiations handled
  • Access to Athletes outside of OpenSponsorship
  • Unlimited Campaigns
  • 24/7 email support
  • Up to six users
  • Post campaign reporting

Athlete fees are separate and agreed per campaign.

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Results from past campaigns

Frequently asked questions

Sports influencer marketing is a brand partnering with athletes and sports creators to promote a product to the people who follow them. It runs through sponsored posts, short video, appearances and affiliate links. The audience follows the athlete for their sport, which is what sets it apart from general influencer marketing. Our sports and athlete influencer playbook covers strategy in depth.

Sports sponsorship is the wider category. It includes jersey and venue branding, team, league and event deals, and athlete endorsements. Sports influencer marketing is the part that runs through athletes' own channels. For team, league and event partnerships, see sports sponsorship on OpenSponsorship.

There are two parts. Full-Service is $2,000 a month and covers your account manager and the team that runs your campaigns. Athlete fees are on top and depend on reach and deliverables. As a guide, athletes with 10K to 50K followers often charge $500 to $5,000 per campaign, and those with 50K to 500K often charge $5,000 to $25,000. Your account manager builds a shortlist that fits your budget.

They set your campaign goals, recommend athletes, negotiate fees and contracts, manage briefs and content approvals, and report results at the end of each campaign.

Our network has 25,000+ athletes, teams and creators across 150+ sports in 40+ countries, from college and Olympic athletes to professionals and fitness creators. On Full-Service, your account manager can also bring in athletes who are not on OpenSponsorship.

Yes. Create a free brand account to search profiles and send proposals to athletes directly. Full-Service is for brands that want a team to run campaigns for them.

After each campaign you get a report that combines platform data, third-party analytics and your own results, so you can see what worked and plan the next one.

New to the topic? Read our sports and athlete influencer playbook. Looking for team, league or event sponsorship? See sports sponsorship on OpenSponsorship.

Plan your sports influencer campaign

Tell us your goals and budget on a short call. Your account manager takes it from there.

Ready to scale your brand?

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