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LeBron James profile image

Sponsor LeBron James

United States
Athlete
Basketball - Los Angeles Lakers
Global
Reach
High
Response Rate

About LeBron James — National Basketball Association basketball athlete

LeBron James is one of the most recognizable athletes in the world, combining generational basketball credibility with massive cultural reach and a highly engaged audience. From NBA fans to lifestyle, golf, travel, and sports-media viewers, he offers sponsors elite visibility, premium brand alignment, and authentic star power that cuts across sports and entertainment.


Why you should sponsor me for your next influencer campaign?

 LeBron Raymone James Sr. is an American NBAl player for the Los Angeles Lakers. He is widely considered to be one of the greatest basketball players in NBA history. Discussions ranking him as the greatest basketball player of all time have often been subject to significant debate, with frequent comparisons to Michael Jordan. James's teams have played in eight consecutive NBA Finals (2011–2018) and ten finals in total between the Miami Heat, Cleveland Cavaliers and Lakers. His accomplishments include three NBA championships, four NBA Most Valuable Player (MVP) Awards, three Finals MVP Awards, and two Olympic gold medals. James holds the all-time record for playoffs points, is third in all-time points, and eighth in all-time assists. James has been selected to the All-NBA First Team a record thirteen times, made the All-Defensive First Team five times, and has played in sixteen All-Star Games, in which he was selected All-Star MVP three times.

Overview

🎂41
|
👨Male
📍Los AngelesCaliforniaUnited States

Los Angeles Lakers

United States

Pre-Packaged Projects

Frequently asked questions

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Demographics
Demographics

Demographics

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Recent News
Recent News

Recent News

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Talking about
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Talking about

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Reviews
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Promote your brand and sponsor LeBron James today!

1
Choose me

Choose me

Review my profile and stats to see if I am the right fit for your campaign.

2
Create a proposal

Create a proposal

Send me a proposal detailing your objectives and campaign needs.

3
Set deliverables

Set deliverables

Specify the exact marketing tasks and deliverables you want completed.

4
See ROI

See ROI

Track performance to measure the results and return on your investment.

Sign up and send LeBron James a proposal or connect with +25,000 athletes. Set your marketing deliverables, have athletes execute them and watch the return multiply.

Featured In
The Guide to Marketing with Athletes for Black Friday 2024

The Guide to Marketing with Athletes for Black Friday 2024

Why Brands Should Work with Athletes to Improve Black Friday Sales

For many brands, Black Friday is the biggest shopping day of the year. It's a time when businesses can make a lot of money by offering steep discounts and attracting customers with great deals. However, in order to make the most out of Black Friday, brands need to plan ahead and work with athletes to create promotional content that will drive traffic and sales. In this blog post, we will discuss why it is beneficial for brands to work with athletes on Black Friday and some tips on how to do it effectively!

September 26, 2022

Featured In
3 Campaign Ideas to Build Brand Awareness this Halloween

3 Campaign Ideas to Build Brand Awareness this Halloween

3 Campaign Ideas to Build Awareness this Halloween

Halloween is a time when everyone gets excited to dress up in their favorite costumes and have a good time. For athletes, it's also a great opportunity to get involved in some fun and creative marketing campaigns. Here are three of the best ideas for Halloween campaigns that will help build awareness for your brand.

September 7, 2022

Ingredient Branding Done Right: How Immunotec Made Glutathione Mainstream

Ingredient Branding Done Right: How Immunotec Made Glutathione Mainstream

Glutathione has become one of the most talked-about molecules in wellness — the “master antioxidant” that shows up in podcasts, longevity conversations, and the supplement aisle alike. But behind that mainstream moment is a brand that has spent decades making glutathione credible: Immunotec. This is the story of how OpenSponsorship helped Immunotec turn that scientific authority into everyday consumer demand — and a real-world example of what ingredient branding looks like when it’s done right.

July 13, 2026

Fitness & PerformanceActivewearGolfTravelCarsSports Media

Pre-Packaged Projects

Social Media Deal

1 post & 1 story with the LeBron James promoting your product.

$500,000
Estimated Price
Sign up to start an offer

Brand Ambassador Deal

Long-term deal involving appearances, photoshoots, social media and more.

$1,500,000
Estimated Price
Sign up to start an offer

Appearance Deal

Have LeBron James make a live appearance at your next event

$500,000
Estimated Price
Sign up to start an offer

Custom

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Frequently asked questions

Brands can sponsor LeBron James on OpenSponsorship by creating a free account, browsing LeBron James's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.

LeBron James is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.

According to OpenSponsorship, estimated pricing to sponsor LeBron James starts at $500,000 for a social media post, $500,000 for a appearance and $1,500,000 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.

According to OpenSponsorship, LeBron James's audience includes 154.1M+ Instagram followers, interests including Fitness & Performance, Activewear, Golf, Travel, Cars, and more, based in Los Angeles, California, United States. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

news article image

What’s next for LeBron James? - The Stein Line | Substack

May 16, 2026

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How LeBron James Redefined the Modern Athlete - Time Magazine

June 9, 2026

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LeBron James free agency: Pros and cons of potential destinations - ESPN

July 1, 2026

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LeBron James signing here would be great, but this is exhausting - Liberty Ballers

July 3, 2026

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Opinion | LeBron Can Go Home Again - The New York Times

July 1, 2026

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Saquon Barkley pitches LeBron James on bringing title to Philadelphia: 'You'd be remembered forever' - NFL.com

July 10, 2026

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