Sponsor Magic Johnson

About Magic Johnson — retired NBA basketball athlete

Earvin "Magic" Johnson is one of basketball’s most recognizable legends, and his platform blends legacy, star power, and modern relevance. As an NBA icon turned business leader and cultural ambassador, he brings premium credibility, broad reach, and association with sports, entertainment, travel, and major-event storytelling for brands looking to connect with a wide audience.

Why you should sponsor me for your next influencer campaign?

Earvin "Magic" Johnson Jr. is an American retired professional basketball player and former president of the Los Angeles Lakers of the National Basketball Association's basketball operations. As a household name, having Magic Johnson sponsor your company is a vital way to get your brand on the fast-track to success.

Lifestyle & Interest

Food & Drink Alcohol Movies Travel Politics Music Art

Lifestyle & Interest

Overview

🎂67

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Male

📍Los AngelesCaliforniaUnited States

Is Retired

Team

Los Angeles Lakers

College

Michigan State University

Nationality

United States

Charity

Magic Johnson Foundation, HIV/AIDS Awareness & Prevention Programs, Taylor Michaels Scholarship Program

Pre-Packaged Projects

Social Media Deal

1 post & 1 story with the Magic Johnson promoting your product.

$100,000

Estimated Price

Sign up to start an offer

Brand Ambassador Deal

Long-term deal involving appearances, photoshoots, social media and more.

$900,000

Estimated Price

Sign up to start an offer

Appearance Deal

Have Magic Johnson make a live appearance at your next event

$150,000

Estimated Price

Sign up to start an offer

Custom

Need help on a custom package for this athlete?

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Pre-Packaged Projects

Frequently asked questions

Brands can sponsor Magic Johnson on OpenSponsorship by creating a free account, browsing Magic Johnson's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.

Magic Johnson is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.

According to OpenSponsorship, estimated pricing to sponsor Magic Johnson starts at $100,000 for a social media post, $150,000 for a appearance and $900,000 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.

According to OpenSponsorship, Magic Johnson's audience includes 3.8M+ Instagram followers, interests including Food & Drink, Alcohol, Movies, Travel, Politics, and more, based in Los Angeles, California, United States. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

Frequently asked questions

More details

Awards

NBA Most Valuable Player Award
Lifetime Achievement Award
Jackie Robinson Sports Award

Promote your brand and sponsor Magic Johnson today!

New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.

Want our team to run a deal with Magic Johnson, or find athletes like them?

About Magic Johnson — retired NBA basketball athlete

Why you should sponsor me for your next influencer campaign?

Overview

Pre-Packaged Projects

Frequently asked questions

More details

Awards

Promote your brand and sponsor Magic Johnson today!

Sponsor Magic Johnson

Want our team to run a deal with Magic Johnson, or find athletes like them?

About Magic Johnson — retired NBA basketball athlete

Why you should sponsor me for your next influencer campaign?

Overview