Food and drink creators turn recipes, reviews, and taste tests into measurable trial, averaging 225K followers at $690 to $8,400 a post. The roster spans home cooks and recipe creators, restaurant and dining reviewers, beverage and snack accounts, and crossover celebrity foodies like Post Malone and Addison Rae, so one search reaches dedicated food creators and culture-moving names side by side. Browse 4,025 food and drink creators open to brand partnerships on OpenSponsorship.
Why sponsor Food & Drink creators on OpenSponsorship
From discovery to signed deliverables, brands use OpenSponsorship to run measurable creator campaigns with less overhead. Here is how this category stacks up — plus platform-wide benchmarks from 2,500+ brand users and 25,000+ creator profiles.
3,993 creators
Browse and filter food & drink creators on OpenSponsorship — audience, location, platform, and more.
Typical social post range
$3,100–$7,600 among creators in this list (from listed pricing).
Average audience size
About 203K followers on average across this list — use filters to go bigger or smaller.
Strongest platform
Instagram leads this category.
Top markets
United States, Canada, United Kingdom.
7x average ROI
Brands use OpenSponsorship for discovery, proposals, and contracts — 8,000+ deals across 40+ countries.
Posts from food and drink creators on OpenSponsorship typically run $690 to $8,400, one of the higher bands on the platform because recipe and taste-test content drives real product trial. With 4,025 profiles, the niche and local creators who price toward the lower end give brands depth at modest budgets. Every profile lists its own rates, so you can compare and shortlist before you message or contract.
Instagram leads with 3,635 creators posting recipe reels, plating, and product features, followed by TikTok at 859 for fast recipe and taste-test clips and YouTube at 273 for cook-alongs and full reviews. Demand tends to spike around holiday cooking in November and December, summer grilling season, and Super Bowl snacking, so planning a few weeks ahead of those windows helps.
Packaged foods, snacks, beverages, restaurants and delivery apps, meal kits, cookware, and grocery brands are the core sponsors. Common formats are recipe videos, taste tests, restaurant features, unboxings, affiliate and discount codes, and ongoing ambassador deals. Note that alcohol is a resource inside this category: alcohol and other age-restricted beverage campaigns are subject to platform and regional advertising rules, so build in age-gating and disclosure where required.
The United States accounts for 3,204 of the roster, with the United Kingdom (117) and Canada (115) as the next markets, so this category is heavily US-concentrated. You can filter by country, state, or city, which matters most for restaurants, regional food brands, and delivery launches that need a creator whose audience actually eats and shops nearby.
The average following is about 225K, but the roster skews toward smaller creators. The niche tier holds 1,810 profiles and the local tier another 1,254, so just over 3,000 of the 4,025 creators sit in the high-engagement range. Above that, 153 are national, 119 international, and 44 are global names with audiences in the millions.
Create a profile, connect your social accounts, and set your rates. Brands searching the food and drink category can find you directly and send proposals without an agent in between. A complete profile with current metrics, clear pricing, and a defined focus, whether that's recipes, restaurant reviews, baking, or beverages, tends to attract more relevant approaches.
