Fashion is OpenSponsorship's largest creator category, with 13,700+ style influencers posting from $620 to $6,100 a post. The roster runs far past full-time fashion creators: style-forward athletes and musicians like Post Malone, Offset, and Addison Rae tag fashion too, so one search surfaces niche micro-creators next to names with tens of millions of followers. Browse 13,702 fashion creators open to brand partnerships on OpenSponsorship.
From discovery to signed deliverables, brands use OpenSponsorship to run measurable creator campaigns with less overhead. Here is how this category stacks up — plus platform-wide benchmarks from 2,500+ brand users and 40,000+ creator profiles.
14,358 creators
Browse and filter fashion creators on OpenSponsorship — audience, location, platform, and more.
Typical social post range
$650–$6,000 among creators in this list (from listed pricing).
Average audience size
About 221K followers on average across this list — use filters to go bigger or smaller.
Strongest platform
Instagram leads this category.
Top markets
United States, United Kingdom, Canada.
7x average ROI
Brands use OpenSponsorship for discovery, proposals, and contracts — 8,000+ deals across 40+ countries.
Posts from fashion creators on OpenSponsorship typically run $620 to $6,100, depending on following size and deliverables. With 13,702 profiles, the niche and local creators who price toward the lower end give brands real depth at almost any budget. Every profile lists its own rates, so you can compare and shortlist before you message or contract.
Instagram is by far the dominant platform here, with 13,328 creators posting lookbooks, hauls, and outfit grids. TikTok has strong representation at 2,510 for get-ready-with-me and styling content, and YouTube covers 693 creators doing try-ons and longer fashion hauls. Demand tends to spike around the fashion-week calendar in February and September and through Q4 holiday gifting.
Apparel labels, footwear, accessories, jewelry, and direct-to-consumer fashion brands are the core sponsors, with beauty and lifestyle brands close behind. Common formats are styling videos, hauls, lookbooks, affiliate and discount codes, and ongoing brand-ambassador deals. OpenSponsorship lets you run all of this self-serve rather than retaining a fashion influencer agency, which is what the higher-cost-per-click agency searches in this space are usually looking for.
The United States accounts for 9,791 of the roster, with the United Kingdom (456) and Canada (355) as the strongest secondary markets. You can filter by country, state, or city, which matters for boutiques and regional retail launches that need a creator whose audience actually shops nearby. New York and Los Angeles are the deepest city-level fashion scenes on the platform.
The average following is about 214K, but the roster skews heavily toward smaller creators. The niche tier holds 6,654 profiles and the local tier another 4,340, so nearly 11,000 of the 13,702 creators sit in the high-engagement micro range. Above that, 381 are national, 350 international, and 159 are global names with audiences in the millions.
Create a profile, connect your social accounts, and set your rates. Brands searching the fashion category can find you directly and send proposals without an agent in between. A complete profile with current metrics, clear pricing, and a defined style niche tends to attract more relevant approaches, whether you focus on streetwear, luxury, modest fashion, or sustainable style.
