Influencer Relationship Management
At OpenSponsorship, we make athlete and influencer marketing simple, strategic, and results-driven. Our 6-step process ensures your campaign runs smoothly from initial brainstorming to measurable ROI. Whether you're launching a product, growing awareness, or driving conversions, we take care of the details so you can focus on results.
Our 6-Step Process
Goal Setting & Kickoff
Every successful partnership starts with clear objectives.
What We Do:
- Host a kickoff call to understand your brand’s goals, audience, and desired outcomes.
- Review previous campaigns and align on strategy, deliverables, and key milestones.
- Share early athlete or creator suggestions for inspiration.
- Set up a recurring biweekly check-in to keep things moving.
What You Get: A personalized strategy designed to meet your marketing goals, grounded in performance data and industry insights.
TIMEFRAME: Within a week of client signing contract
Talent Sourcing & Recommendations
We curate the right athletes and creators to match your objectives, audience, and budget.
What We Do:
- Use our proprietary search technology to identify top talent aligned with your brand values and campaign goals.
- Provide an initial shortlist (typically 3x as many names as needed) for your review.
- Collect your feedback and refine until we've got the perfect roster.
What You Get: A hand-picked selection of high-performing talent, backed by data and vetted for authenticity, engagement, and relevance.
TIMEFRAME: Within a week after kick-off call
Contracting & Negotiation
We handle all the details of contracting and negotiation to secure the best fit at the best value.
What We Do:
- Confirm representation and manage communication directly with athletes or their agents.
- Draft and send proposals through our platform with transparent pricing and clear deliverables.
- Negotiate deliverables, usage rights, term lengths, and exclusivity to maximize your ROI.
What You Get: Peace of mind knowing that every partnership is professionally managed and optimized for your goals and budget.
TIMEFRAME: As soon as brand gives approval on names
Creative Management
We bring your campaign to life through clear briefs, creative alignment, and content quality control.
What We Do:
- Develop or refine your creative brief, ensuring messaging aligns with brand voice and compliance needs.
- Manage timelines, content reviews, and feedback loops with creators.
- Oversee posting logistics, O-Auth setup, and ensure all metrics are trackable.
What You Get: Authentic, high-quality content that resonates with your audience and meets all brand standards—delivered on time and on brand.
TIMEFRAME: Creative brief should be discussed before sending proposals - rest to be handled upon deal acceptance
Amplification Strategy
What We Do:
- Review your current amplification approach and identify opportunities for improvement.
- Recommend strategies such as whitelisting, boosted posts, UGC repurposing, email integration, and PR extensions.
- Provide easy access to all content assets for your internal and external marketing teams.
What You Get: More reach, stronger engagement, and extended campaign life—ensuring you get the most out of every piece of content.
TIMEFRAME: Current approach and recommended improvements should be discussed before proposals are sent to know what to include. The rest for after content goes live
ROI Reporting & Insights
We don't just report numbers—we tell the story behind your success.
What We Do:
- Set reporting cadence early (per campaign, monthly, or custom).
- Pull performance data directly via O-Auth integrations or verified screenshots.
- Deliver comprehensive ROI reports with insights, wins, and recommendations for what's next.
What You Get: Clear, transparent performance metrics that showcase the real value of your influencer marketing investment.
TIMEFRAME: After content goes live and all repurposing is done
Why Brands Choose OpenSponsorship
- Full-service support: From strategy to execution, we handle it all.
- Unmatched network: Thousands of athletes and creators across every sport and lifestyle category.
- Data-driven decisions: Technology and analytics guide every recommendation.
- Proven ROI: We measure and optimize performance to ensure your campaigns deliver results.