Influencer Relationship Management
At OpenSponsorship, our vision is to make sports sponsorship easier for everyone. We believe in sport sponsorship as a marketing tool and want all brands – big or small, to benefit from the many positive externalities it brings. Sports sponsorships, particularly athlete endorsements, are one of the most under-utilized social media marketing tools.
How it Works
for a Brand
Sign Up
Easily create an account and select the membership level that best suits your marketing objectives. Once signed in you can easily search and connect directly to our athletes, teams and events.
Set Goals & Deliverables
Finding ways to stand out from competitors is no longer an option but a necessity. Set Goals to:
- Showcase yourself
- Build brand awareness
- Reach large audiences
- Create brand advocates
- Engage passionate sport fans
Create objectives from your goals and use our athletes, teams, or events to execute on tactics which in turn bring these goals into fruition in an easy, cost-effective way.
Our catalog of 20000+ athletes, teams & events can help in different ways to reach your goals by working with them to execute specific deliverables:
Boost your social presence and drive online sales
- Get new followers through increased exposure
- Drive sales through the promotion of an offer
- Go viral with cool content
- Make a video to educate social fans on your brand
Bring the excitement of a player to your brand and stakeholders
- Run a competition for customers to have a meet & greet with an athlete
- Celebrate a new store, Product launch or Milestone by inviting an athlete to attend
- Drive PR and visibility by inviting media to meet with a sponsored athlete
- Increase traffic at your conference by having an athlete at the tradeshow booth
Get real exposure with athletes wearing your logo and products
- Generate millions of views by the athlete wearing your logo / product on the live broadcast
- Generate word of mouth marketing by being part of the locker room conversation between players
- Create awareness for your brand by being associated with major events without paying the big dollars
Let athletes experience your product and thus drive sales and marketing
- Increase B2B & B2C sales using case studies created from athlete feedback
- Improve website conversion rates by including athlete testimonials and images on your homepage
- Get press placements and social media impressions using quotes and content directly from the athlete
- Elevate your brand using the athlete's voice and personality
Get Engagement
Once your Goals are set, the next step is finding candidates to work with, who can execute your Deliverables.
Begin this process by creating a Campaign; Like a job post, attract our athletes, teams & events to apply and work with you.
Pro-actively find candidates to work with by either searching our database or using our Discovery Engine (Powered by IBM Watson). Let us help you decide who are the best fits and invite them to apply to your Campaign.
Choose a Candidate
Once applications are in for your Campaign, we make it easy to find the best suited candidate. Develop an easy relationship with them by means of our direct access. Propose deals for candidates to become brand ambassadors in exchange for cash, product, royalty or even equity.
Measure Success
We understand that its important to track and understand the effectiveness of your marketing spend and thus we put a big emphasis on being able to see the results. Through our dashboard you can view how your campaign is performing as well as each individual partnership. We want you to get the best ROI you include sports sponsorship as a long-term strategy not just a one off campaign.