We're changing the
whole game!
At OpenSponsorship, we make athlete and influencer marketing simple, strategic, and results-driven. This is how it works -
trusted by:
How it works
Our 6-step process ensures your campaign runs smoothly from initial brainstorming to measurable ROI. Whether you're launching a product, growing awareness, or driving conversions, we take care of the details so you can focus on results.
1
Goal Setting & Kickoff
Every successful partnership starts with clear objectives.
Host a kickoff call to understand your brand's goals, audience, and desired outcomes.
Review previous campaigns and align on strategy, deliverables, and key milestones.
Share early athlete or creator suggestions for inspiration.
Set up a recurring biweekly check-in to keep things moving.
A personalized strategy designed to meet your marketing goals, grounded in performance data and industry insights.
Kickoff Call!
Bi-Weekly Check-In!
TIMEFRAME: Within a week of client signing contract
2
Talent Sourcing & Discovery
We curate the right athletes and creators to match your objectives, audience, and budget.
Use our proprietary search technology to find talent that aligns with your brand values and target audience.
Provide initial shortlists of recommended athletes and creators (typically 3X as many needed) for your review.
Collect your feedback and refine until we've got the perfect roster.
A hand-picked selection of high-performing, data-backed, and vetted for authenticity, engagement, and relevance. Using our proprietary search technology to find talent that aligns with your brand values and target audience.
TIMEFRAME: Within a week after kick off call
3
Contracting & Negotiation
We handle all the details of contracting and negotiation to secure the best fit at the best value.
Confirm representation and availability of selected talent for your campaign timeline.
Draft and send contracts and proposals through our platform with transparent pricing and clear deliverables.
Negotiate Deliverables, Usage Rights, Term Lengths, and Exclusivity to maximize your ROI.
Peace of mind knowing that every partnership is professionally managed and optimized for your goals and budget.
TIMEFRAME: As soon as brand gives approval on names
4
Creative Management
We bring your campaign to life through clear briefs, creative alignment, and content quality control.
Develop comprehensive creative briefs that align talent with your brand voice and campaign objectives.
Manage timelines and coordinate content creation schedules across all talent partnerships.
Conduct thorough content reviews to ensure quality, brand alignment, and compliance with guidelines.
Oversee posting logistics and initial metrics tracking to ensure successful content launch.
Authentic, high-quality content delivered on time and on brand, ready to engage your target audience.
TIMEFRAME: Creative brief should be discussed before sending proposals—rest to be handled
5
Amplification Strategy
We maximize your campaign reach and engagement through strategic amplification tactics.
Review your current amplification approach and identify opportunities for improvement.
Recommend strategies including whitelisting, boosted posts, UGC repurposing, email integration, and PR extensions.
Provide access to all content assets for cross-platform distribution and repurposing.
Coordinate amplification efforts to extend campaign reach and maximize content value.
More reach, stronger engagement, and extended campaign life through strategic content amplification across multiple channels.
TIMEFRAME!: Current approach and recommended improvements should be discussed before proposals are sent to know what to include. The rest for after content goes live.
6
ROI Reporting & Insights
We don't just report numbers—we tell the story behind your success.
Set reporting cadence and establish key performance indicators aligned with your campaign goals.
Pull comprehensive performance data via O-Auth integrations or verified screenshots from talent.
Analyze engagement metrics, reach, conversions, and ROI to provide actionable insights.
Deliver comprehensive ROI reports that showcase the value and impact of your influencer marketing investment.
Clear, transparent performance metrics that showcase the value and impact of your influencer marketing investment.
TIMEFRAME: After content goes live and all repurposing is done
Why brands choose OpenSponsorship
Full-Service Support
OpenSponsorship provides a complete package of services, from strategy to execution, we handle it all.
Unmatched Network
21,000+ athletes and creators across 150+ sports and lifestyle categories in 40+ countries.
Tech-First Approach
Technology and analytics guide every recommendation.
Transparent Reporting
We measure and optimise performance to ensure your campaigns deliver results, with brands reporting an average 7x ROI.
Let's bring your next campaign to life!
Contact us today to start your next athlete or influencer partnership with OpenSponsorship.