Health & Wellness Sponsorship - Sponsor Wellness Influencers
Wellness creators reach purchase-driven audiences across nutrition, fitness, and mental health, averaging 169K followers and posts running $540-$5,800. The category runs deeper than a general lifestyle buy, with sub-niches from hormonal health and holistic living to mental health advocacy each drawing distinct, highly engaged communities. Browse 14,360 health and wellness creators open to brand partnerships on OpenSponsorship.
Why sponsor Health & Wellness creators on OpenSponsorship
From discovery to signed deliverables, brands use OpenSponsorship to run measurable creator campaigns with less overhead. Here is how this category stacks up — plus platform-wide benchmarks from 2,500+ brand users and 40,000+ creator profiles.
15,276 creators
Browse and filter health & wellness creators on OpenSponsorship — audience, location, platform, and more.
Typical social post range
$620–$5,500 among creators in this list (from listed pricing).
Average audience size
About 173K followers on average across this list — use filters to go bigger or smaller.
Strongest platform
Instagram leads this category.
Top markets
United States, United Kingdom, Canada.
7x average ROI
Brands use OpenSponsorship for discovery, proposals, and contracts — 8,000+ deals across 40+ countries.
Posts on OpenSponsorship's health and wellness roster typically run $540 to $5,800, depending on following size and deliverables. With over 14,000 profiles, niche and local creators pricing toward the lower end give brands real depth at almost any budget. Every profile lists its own rates so you can compare and shortlist before reaching out.
Instagram is the dominant platform across the category; TikTok has strong representation, particularly for mental health and nutrition content that performs well in short-form; YouTube covers long-form wellness how-to. Audiences are primarily US-based, with the UK and Canada as the main secondary markets. Because wellness spans so many sub-niches, platform mix and engagement patterns vary more here than in most categories.
Supplements, nutrition products, functional foods, mental health apps, fitness equipment, and natural beauty brands are the core verticals. Telehealth platforms, sleep and recovery tech, and wellness-adjacent wearables also find strong fits here. Common formats are dedicated posts, unboxing and review content, recipes, and 30- or 60-day challenge campaigns. Long-form YouTube integrations work particularly well for products that benefit from a demonstration or before-and-after framing.
The US accounts for the large majority of health and wellness creators on OpenSponsorship, with the UK and Canada as the strongest international markets. You can filter by country, state, or city, which matters for local supplement retailers, wellness studios, and healthcare providers whose campaigns need a creator whose audience actually lives nearby. Searches like wellness creators in NYC, LA, and UK markets are a common starting point.
Average followings run about 169K across the full 14,360-creator roster, but the distribution skews heavily toward smaller profiles. Niche and local creators make up the large majority, where engagement rates tend to run higher than in bigger tiers and audiences are more focused on the specific topic. Regional and national creators are well represented given the category's overall scale, giving brands genuine options across every tier.
Create a profile, connect your social accounts, and set your rates. Brands searching the health and wellness category can find you directly and send proposals without an agent. A complete profile with current metrics, clear pricing, and a defined niche tends to attract more relevant brand approaches. Nutrition creators, mental health advocates, fitness coaches, and holistic health voices are all active here.
