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Sponsor Russell Westbrook

United States
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Basketball - Sacramento Kings
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High
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About Russell Westbrook — National Basketball Association basketball athlete

Russell Westbrook is a global basketball star whose brand extends well beyond the court, blending elite NBA credibility with standout fashion, philanthropy, and family-first community impact. He brings massive reach, cultural relevance, and a polished visual identity that makes him a strong fit for campaigns looking for both prestige and authentic connection.


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 NBA Most Valuable Player (2017) 9× NBA All-Star (2011–2013, 2015–2020) 2× NBA All-Star Game MVP (2015, 2016) 2× All-NBA First Team (2016, 2017) 5× All-NBA Second Team (2011–2013, 2015, 2018) 2× NBA scoring champion (2015, 2017) 2× NBA assists leader (2018, 2019) NBA All-Rookie First Team (2009) Third-team All-Pac-10 (2008) Pac-10 Defensive Player of the Year (2008) Russell is the only player in NBA History to average back to back triple doubles. Also, he's one of the most athletic athletes ever. Also, through his charity work in the community, Russell started the Why Not? Foundation. The mission of the Russell Westbrook Why Not? Foundation is to inspire the lives of children, empower them to ask “Why Not?” and teach them to never give up. The foundation works to help children that are facing hardships of any kind and when faced with that adversity fight to succeed and to never give up. Founded in 2012, the Russell Westbrook Why Not? Foundation is dedicated to supporting community based education and family service programs while encouraging youth to believe in themselves. Russell was selected 4th overall in the 2008 NBA draft by the Seattle SuperSonics (which then relocated to Oklahoma City and became the Thunder six days later). He signed with the team on July 5, 2008. On March 2, 2009, Westbrook recorded his first career triple double with 17 points, 10 rebounds and 10 assists. He was the first rookie since Chris Paul and the third rookie in Sonics/Thunder franchise history (Art Harris and Gary Payton) to record a triple-double. Westbrook averaged 15.3 points, 5.3 assists, 4.9 rebounds, and 1.3 steals on the season. He was named to the NBA's NBA All-Rookie First Team. In his second year, and first season as a full-time starter, Westbrook went on to average 16.1 points, 8.0 assists, 4.9 rebounds, and 1.3 steals on the season. In the 2011–12 season, Westbrook was again selected by the coaches to participate in the 2012 NBA All-Star Game. Westbrook helped lead the Thunder to the NBA Finals for the first time since the franchise relocated but OKC would lose in five games to the Miami Heat. On June 12, in game 1 of the Finals. Westbrook was once again selected for the NBA All-Star Game. He finished the 2012–13 season averaging 23.2 points, 7.4 assists, 5.2 rebounds, and 1.8 steals per game. Westbrook helped lead the Oklahoma City Thunder to the playoffs and the #1 seed in the Western Conference. Westbrook was named to the All-NBA Second Team for the third consecutive year. After tying a career-high 45 points on February 4, 2015 in a 102–91 win over the New Orleans Pelicans, Westbrook broke that mark to score a new career-high of 48 points two days later, this time in a 116–113 loss to the Pelicans. After being injured the previous year, Westbrook returned to the All-Star game in 2015. He tallied 41 points, and was named the All-Star MVP. He scored 27 points in 11 minutes in the first half, setting an All-Star record for points in a half, and finished one point shy of the All-Star game record set by Wilt Chamberlain (42) in 1962. Westbrook finished the month of February averaging 31.2 points, 9.1 rebounds and 10.3 assists per game, and became just the second player in NBA history to average 30 points, 9 rebounds and 10 assists per game for a calendar month with at least 10 games played, joining Robertson, who accomplished the feat multiple times. Westbrook was voted to start in his first All-Star Game in 2016, and he earned his second MVP award after a 196–173 win by the West. He recorded 31 points, eight rebounds, five assists, and five steals in 22 minutes, and became the first player in All-Star history to win consecutive MVPs outright. In July of 2019, Westbrook was traded to the Houston Rockets.

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  • Most Valuable Player (2017)

  • 2x NBA All Star MVP (2015, 2016)

  • 2× All-NBA First Team (2016, 2017)

  • 5× All-NBA Second Team (2011–2013, 2015, 2018)

  • 2× NBA scoring champion (2015, 2017)

  • NBA assists leader (2018)

  • NBA All-Rookie First Team (2009)

  • Pac-10 Defensive Player of the Year (2008)

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OpenSponsorship Releases World Cup Brand Activation Data as FIFA 2026 Kicks Off

OpenSponsorship Releases World Cup Brand Activation Data as FIFA 2026 Kicks Off

Press Release · New York, NY

The world's largest athlete marketing platform reports 277 million views from soccer creators in the last eight weeks, with 1,552 bookable soccer athletes ready for brand activation across 15+ countries. Clients including Walmart and USA Today are already activating ahead of kickoff.

OpenSponsorship, the world's largest athlete marketing platform backed by Serena Williams and David Blitzer, today released proprietary data showing the scale of the creator opportunity around the 2026 FIFA World Cup, which kicks off Thursday, June 11th in North America. With brands including Walmart and USA Today already activating soccer creator campaigns through the platform, OpenSponsorship is positioned as the go-to partner for brands looking to win the biggest sports marketing moment of the decade.

277M
soccer creator views, last 8 weeks
1,552
bookable soccer athletes, 15+ countries
276
viral posts over 100K views, just 86 athletes

The platform's soccer roster has generated 277 million views in the last eight weeks alone, with 276 viral posts clearing 100,000 views across just 86 athletes. OpenSponsorship has 1,552 publicly listed and bookable soccer athletes across 15+ countries, including 893 in the United States, alongside athletes from the UK, Mexico, Canada, Spain, Brazil, France, Nigeria, and more.

Brands that can't sign elite players can still reach their audience

With 48 nations competing in the largest World Cup in history, brands face a common challenge: the biggest names are either off limits or out of budget. OpenSponsorship's data shows that mid-tier and creator talent routinely out-reaches their follower counts by 50 to 100x — giving brands access to the same passionate fan audiences at a fraction of the cost of global stars.

“The World Cup is the biggest commercial moment in sports marketing history, and the brands that win it will not be the ones who waited for the tournament to start. Our soccer athletes have already generated 277 million views in the last two months. The audience is engaged, the creators are ready, and the window to activate at the best rates closes when kickoff happens.” — Ishveen Jolly, Founder & CEO, OpenSponsorship
Walmart and USA Today: what World Cup activation actually delivers

OpenSponsorship's recent Walmart Soccer Saturday campaign demonstrates what's possible when brands activate the right soccer creators. The campaign — which featured AA9Skillz, Brittany Wilson, Matty Farias, Sean Garnier, and others — generated the following:

11.6M
total campaign views
4.5%
engagement — ~2x industry benchmark

USA Today is also activating soccer creator campaigns through OpenSponsorship ahead of the World Cup, leveraging the platform's roster of 1,552 bookable soccer athletes to reach highly engaged audiences across the US, Canada, and Mexico — the three host nations for the 2026 tournament.

“When creators genuinely love a sport and an event, it shows in the content. The Walmart campaign worked because the athletes were authentic soccer fans first and brand partners second. That authenticity is exactly what drives the kind of engagement numbers brands cannot get from traditional advertising.” — Ishveen Jolly, Founder & CEO, OpenSponsorship
The World Cup activation window

OpenSponsorship's data shows a clear opportunity curve for World Cup brand activation. Athletes are available now at pre-tournament rates, with demand and pricing expected to rise sharply once the group stage begins June 11th.

  • Kickoff — June 11: the group stage is the viral window, where trending athletes are still affordable before bidding wars begin.
  • The Final — July 19, MetLife Stadium: the highest-profile moment for brands that have already built creator relationships.

Brands that lock in creator partnerships before the tournament begins benefit from lower rates, more authentic content, and deeper athlete relationships that extend beyond the tournament window. OpenSponsorship's white-glove managed service handles sourcing, contracting, content briefing, delivery, and ROI reporting end to end.

About OpenSponsorship

OpenSponsorship is the world's largest athlete marketing platform, connecting 25,000+ athletes and creators with brands across 160 sports and 120 countries. Launched in 2015, the company has facilitated over 9,000 accepted deals and 8,000+ successful brand-creator matches, giving it the largest proprietary dataset in athlete marketing. OpenSponsorship became profitable in 2024 and delivered 200% revenue growth in 2025. Ishveen Jolly, backed by investors Serena Williams and David Blitzer, is the Founder and CEO, winner of SBJ Game Changer 2025 and Forbes 30 Under 30. The 2026 State of Athlete and Influencer Marketing Report is available at opensponsorship.com.

Want to activate soccer creators before kickoff?

The best rates close when the tournament starts.

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June 11, 2026