
For brands
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Lonzo Ball brings premium reach as an NBA guard with deep basketball credibility, family-driven content, and a lifestyle built around sports, training, cars, travel, and food. He’s a strong fit for brands looking for an authentic athlete voice with broad crossover appeal beyond the court.
American basketball player, who plays professionally in the NBA for the New Orleans Pelicans.
New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.
1 post & 1 story with the Lonzo Ball promoting your product.
Long-term deal involving appearances, photoshoots, social media and more.
Have Lonzo Ball make a live appearance at your next event
Brands can sponsor Lonzo Ball on OpenSponsorship by creating a free account, browsing Lonzo Ball's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.
Lonzo Ball is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.
According to OpenSponsorship, estimated pricing to sponsor Lonzo Ball starts at $100,000 for a social media post, $150,000 for a appearance and $900,000 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.
According to OpenSponsorship, Lonzo Ball's audience includes 17.1M+ Instagram followers, interests including Fitness & Performance, Home Life, Marriage & Family, Food & Drink, Apparel, and more, based in New Orleans, Louisiana, United States. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

How do you measure influencer marketing ROI when half the numbers social media gives you are vanity metrics? It is the question brands ask us most, and it came up again when I joined Massimo Marinelli on the Berkida Ventures Podcast. After more than ten years and thousands of brand deals with athletes and creators at OpenSponsorship, here is how we think about it, and the framework we use with our clients.
October 28, 2026