
For brands
Our Account Managers handle outreach, negotiation and delivery for brands on the platform.
The Professor is a globally recognized basketball entertainer and streetball personality with a massive following built on elite handles, memorable one-on-one matchups, and high-energy live events. He’s a strong fit for brands looking to reach basketball fans through authentic, action-driven content, event activations, and a creator who already travels well and performs in front of engaged crowds.
GRAYSON “THE PROFESSOR” BOUCHER TURNED PRO AT 18, LANDING A SPOT ON THE GLOBALLY FAMED “STREETBALL: THE AND1 MIXTAPE TOUR” (A 7-SEASON ESPN REALITY TELEVISION SERIES DOCUMENTING THE TEAM’S TOURS YEAR ROUND) IN 2003. AFTER AND1, THE PROFESSOR CONTINUED TO TOUR THE WORLD, WOWING CROWDS WITH HIS BALL-HANDLING SKILLS AND POSTING HIS HIGHLIGHT-DRIVEN CONTENT ON HIS YOUTUBE CHANNEL, PROFESSORLIVE, WHICH HE STARTED IN 2009. FOLLOWING HIS VIRAL VIDEO “SPIDERMAN BASKETBALL EPISODE 1” IN 2013, HIS CHANNEL REACHED OVER 100 MILLION VIEWS AND BECAME A FULL TIME BUSINESS. THE PROFESSOR CONTINUES TO TRAVEL THE WORLD AND EXPAND HIS BRAND ON SOCIAL MEDIA. HE HAS GARNERED 2 MILLION+ FOLLOWERS ON EVERY SOCIAL PLATFORM (YOUTUBE, INSTAGRAM AND FACEBOOK) AND THE SPIDERMAN BASKETBALL WEB SERIES HAS BECOME THE NUMBER 1 MOST VIEWED WEB SERIES ON ALL OF YOUTUBE.
New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.
1 post & 1 story with the The Professor promoting your product.
Long-term deal involving appearances, photoshoots, social media and more.
Have The Professor make a live appearance at your next event
Brands can sponsor The Professor on OpenSponsorship by creating a free account, browsing The Professor's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.
The Professor is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.
According to OpenSponsorship, estimated pricing to sponsor The Professor starts at $100,000 for a social media post, $150,000 for a appearance and $900,000 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.
According to OpenSponsorship, The Professor's audience includes 6.9M+ TikTok followers, interests including Fitness & Performance, Apparel, Activewear, Travel, Photography, and more, based in Los Angeles, California, United States. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

How do you measure influencer marketing ROI when half the numbers social media gives you are vanity metrics? It is the question brands ask us most, and it came up again when I joined Massimo Marinelli on the Berkida Ventures Podcast. After more than ten years and thousands of brand deals with athletes and creators at OpenSponsorship, here is how we think about it, and the framework we use with our clients.
October 28, 2026