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  3. Hailie Deegan

Hailie Deegan profile image

Sponsor Hailie Deegan

Indy NXT
United States
Athlete
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Automobile Racing - HMD Motorsports
Global
Reach
High
Response Rate

For brands

Want our team to run a deal with Hailie Deegan, or find athletes like them?

Our Account Managers handle outreach, negotiation and delivery for brands on the platform.

About Hailie Deegan — Indy NXT automobile Racing athlete

Hailie Deegan is a high-visibility motorsports creator and professional race driver with a strong lifestyle and sponsor-friendly presence across racing, western/event culture, and fashion-forward content. She’s an ideal fit for brands looking to reach an engaged audience around speed, performance, and personality-driven storytelling.


Why you should sponsor me for your next influencer campaign?

 Hailie will be racing full time in the NASCAR Craftsman Truck Series with ThorSport Racing and select Xfinity Series races, as part of the Ford Developmental Program in 2023. In her 2022 season, not only did Deegan score The Best Debut By A Female Driver in the NASCAR Xfinity Series ever, she also was the 1st female to ever have 2 Top 10 Finishes in a single season. She also won the National Motorsports Press Association's (NMPA) Most Popular Driver Award for the 2022 NASCAR Camping World Truck Series. She has one of the biggest fan followings in NASCAR and won the award through a fan vote.  It‘s the second consecutive season she‘s earned the honor after becoming the first woman in the series to ever earn the Most Popular Driver award last season. In her 2021 season, Hailie Deegan is also the 1st woman to finish in the Top 10 of a NASCAR Camping World Truck Series Race (other than Dayton) and did so on Friday, August 20th, 2021 at the World Wide Technology Raceway. In her 2020 season, At just 19 years old, Deegan won Rookie of the Year honors at ARCA season finale and took home third place overall in the 2020 championship. Thanks in part to Hailie’s partnership with FORD, a wide variety of press outlets have featured Hailie on their programs. Whether it’s a front-page feature in the USA Today or a guest spot on MTV’s Ridiculousness, Hailie continues to impress in all forms of media. Her star continues to rise as larger and larger press media outlets have asked her to be a part of their programs.

Overview

🎂25
·
👩Female
📍DenverNorth CarolinaUnited States
Indy NXT

HMD Motorsports

United States

https://hailiedeegan.com/

Pre-Packaged Projects

Frequently asked questions

More details

References / press

  • https://en.wikipedia.org/wiki/Hailie_Deegan

  • https://www.foxnews.com/auto/who-is-hailie-deegan-racing-driver-nascar

  • https://www.arcaracing.com/drivers/hailie-deegan/

  • https://www.nascar.com/news-media/2019/12/17/hailie-deegan-moves-to-ford-development-program-sets-2020-plans/

  • https://www.toter.com/hailie-deegan

Promote your brand and sponsor Hailie Deegan today!

New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.

(5/5)
ActivewearFashionApparelCarsFashionTravel

Pre-Packaged Projects

Social Media Deal

1 post & 1 story with the Hailie Deegan promoting your product.

$18,000
User Generated Price
Sign up to start an offer

Brand Ambassador Deal

Long-term deal involving appearances, photoshoots, social media and more.

$162,000
Estimated Price
Sign up to start an offer

Appearance Deal

Have Hailie Deegan make a live appearance at your next event

$27,000
Estimated Price
Sign up to start an offer

Custom

Need help on a custom package for this athlete?

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Frequently asked questions

Brands can sponsor Hailie Deegan on OpenSponsorship by creating a free account, browsing Hailie Deegan's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.

Hailie Deegan is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.

According to OpenSponsorship, estimated pricing to sponsor Hailie Deegan starts at $18,000 for a social media post, $27,000 for a appearance and $162,000 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.

According to OpenSponsorship, Hailie Deegan's audience includes 3.3M+ TikTok followers, interests including Activewear, Fashion, Apparel, Cars, Fashion, and more, based in Denver, North Carolina, United States. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

Influencer Marketing Benchmarks: How Many Viewers Click an Influencer's Link? (2026)

Influencer Marketing Benchmarks: How Many Viewers Click an Influencer's Link? (2026)

Every brand running an influencer campaign on a cost-per-acquisition target eventually asks the same question: how many people will click the link? It decides how many creators you need, and whether your CAC target is realistic before you spend a dollar.

October 29, 2026

How to Measure Influencer Marketing ROI: A 5-Step Framework

How to Measure Influencer Marketing ROI: A 5-Step Framework

 

How do you measure influencer marketing ROI when half the numbers social media gives you are vanity metrics? It is the question brands ask us most, and it came up again when I joined Massimo Marinelli on the Berkida Ventures Podcast. After more than ten years and thousands of brand deals with athletes and creators at OpenSponsorship, here is how we think about it, and the framework we use with our clients.

October 28, 2026

America's 250th Birthday: The Brand Activation Playbook for 2026

America's 250th Birthday: The Brand Activation Playbook for 2026

2026 is the biggest year in American sports history

On July 4, 2026, the United States turns 250. The Semiquincentennial — America250 — isn't a single day; it's a Congress-chartered, yearlong national celebration running from Memorial Day 2025 through the end of 2026, with signature events in New York, Philadelphia, Washington, DC and Main Streets across the country.

July 1, 2026

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Hailie Deegan scores an emotional West Series victory with a last-lap pass at Madera Speedway - arcaracing.com

September 27, 2026

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Hailie Deegan Eyes NASCAR Truck Series Return After Finding Success in ARCA - Yahoo Sports

October 18, 2026

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Hailie Deegan returns to victory with last-lap pass at Madera 150 - Racers | Female Racing Drivers

September 29, 2026

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Hailie Deegan Joins All-Star National Pavement Midget Field at Anderson - Racing America

October 9, 2026

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Will Hailie Deegan return to the NASCAR Truck Series in 2027? - USA Today

October 23, 2026

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Hailie Deegan eying NASCAR Truck return but future plans remain uncertain - Motorsport.com

October 18, 2026

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