Content Creator Sponsorship - Sponsor Content Creators
Sports-adjacent content creators combine the reach of digital media with the authentic credibility of the sports world — reaching highly engaged audiences across fitness, lifestyle, sports commentary, and wellness niches. With 50% of OpenSponsorship deals now involving non-athlete creators, content creators are a growing and cost-effective part of any modern sponsorship strategy. Browse sports and fitness content creators available for brand partnerships on OpenSponsorship.
Why sponsor Content Creator creators on OpenSponsorship
From discovery to signed deliverables, brands use OpenSponsorship to run measurable creator campaigns with less overhead. Here is how this category stacks up — plus platform-wide benchmarks from 2,500+ brand users and 25,000+ creator profiles.
2,014 creators
Browse and filter content creator creators on OpenSponsorship — audience, location, platform, and more.
Typical social post range
$6,900–$9,600 among creators in this list (from listed pricing).
Average audience size
About 305K followers on average across this list — use filters to go bigger or smaller.
Strongest platform
Instagram leads this category.
Top markets
United States, Canada, India.
7x average ROI
Brands use OpenSponsorship for discovery, proposals, and contracts — 8,000+ deals across 40+ countries.
Planning a campaign? Read about sports sponsorship on OpenSponsorship, or have our team run sports influencer marketing for you.