OpenSponsorship
OpenSponsorship

Content Creator Sponsorship - Sponsor Content Creators

Sports-adjacent content creators combine the reach of digital media with the authentic credibility of the sports world — reaching highly engaged audiences across fitness, lifestyle, sports commentary, and wellness niches. With 50% of OpenSponsorship deals now involving non-athlete creators, content creators are a growing and cost-effective part of any modern sponsorship strategy. Browse sports and fitness content creators available for brand partnerships on OpenSponsorship.

Top Content Creator creators ranked by followers
NameFollowersEngagement
Coyote Peterson profile photoCoyote Peterson
21.8M3.0K
Charlie White Jr. (Cr1rTikal) profile photoCharlie White Jr. (Cr1rTikal)
18.3M97.5K
Miss Hammy TV profile photoMiss Hammy TV
18.0M43.9K
Kai Cenat profile photoKai Cenat
17.4M2.0M
Druski Druski profile photoDruski Druski
13.4M798.6K
Serena Neel profile photoSerena Neel
13.1M1.3M
Harry Jowsey profile photoHarry Jowsey
9.9M18.6K
My TherapistSays profile photoMy TherapistSays
8.3M0
Hammy TV profile photoHammy TV
8.3M109.5K
Siyam Talukder profile photoSiyam Talukder
7.5M73.6K
Jet Bentlee profile photoJet Bentlee
7.4M171.2K
Joey Reed profile photoJoey Reed
6.6M11.3K

Why sponsor Content Creator creators on OpenSponsorship

From discovery to signed deliverables, brands use OpenSponsorship to run measurable creator campaigns with less overhead. Here is how this category stacks up — plus platform-wide benchmarks from 2,500+ brand users and 25,000+ creator profiles.

  • 1,896 creators

    Browse and filter content creator creators on OpenSponsorship — audience, location, platform, and more.

  • Typical social post range

    $2,600–$12,000 among creators in this list (from listed pricing).

  • Average audience size

    About 400K followers on average across this list — use filters to go bigger or smaller.

  • Strongest platform

    Instagram leads this category.

  • Top markets

    United States, Canada, India.

  • 7x average ROI

    Brands use OpenSponsorship for discovery, proposals, and contracts — 8,000+ deals across 40+ countries.

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Frequently Asked Questions

Among content creator creators on OpenSponsorship, typical social post pricing in this category often falls between $2,600 and $12,000. Final rates depend on deliverables, usage rights, and exclusivity — you can compare listed pricing on each profile before you message or contract.

This category includes 1,896 creators across audience sizes. The largest groups here: 619 in the local band; 619 in the regional band; 323 in the niche band; 159 in the national band (bands match our standard follower tiers from niche through global). Smaller creators often drive strong engagement; larger creators add reach — filter by followers and platform to match your goals.

In this category, the most common platforms among listed creators include Instagram, Tiktok, Youtube. You can narrow results by platform and audience to align with your content strategy.

Use location filters on OpenSponsorship to target by country, state, or city. Top countries represented in this list include United States, Canada, India. Brands and agencies in over 40 countries use the platform to run campaigns worldwide.

The average following among content creator creators in this list is about 400K. Use filters to focus above or below that range depending on whether you prioritize reach, engagement, or budget efficiency.

Many brands shortlist creators, send proposals, and agree terms within days on OpenSponsorship. The platform has supported thousands of deals end-to-end — from discovery to contracting — so you can move from search to live campaign without juggling spreadsheets or endless email threads.