Content Creator Sponsorship - Sponsor Content Creators | OpenSponsorship
Sports-adjacent content creators combine the reach of digital media with the authentic credibility of the sports world — reaching highly engaged audiences across fitness, lifestyle, sports commentary, and wellness niches. With 50% of OpenSponsorship deals now involving non-athlete creators, content creators are a growing and cost-effective part of any modern sponsorship strategy. Browse sports and fitness content creators available for brand partnerships on OpenSponsorship.
| Name | Followers | Engagement |
|---|---|---|
| 6.0M | 26.6K | |
| 5.5M | 16.0K | |
| 5.5M | 80.3K | |
| 5.3M | 125.1K | |
| 5.1M | 32.0K | |
| 5.1M | 123.5K | |
| 4.7M | 22.6K | |
| 4.7M | 17.5K | |
| 4.5M | 52.2K | |
| 4.4M | 76.9K | |
| 4.0M | 19.3K | |
| 4.0M | 38.0K |
Why sponsor Content Creator creators on OpenSponsorship
From discovery to signed deliverables, brands use OpenSponsorship to run measurable creator campaigns with less overhead. Here is how this category stacks up — plus platform-wide benchmarks from 2,500+ brand users and 25,000+ creator profiles.
1,565 creators
Browse and filter content creator creators on OpenSponsorship — audience, location, platform, and more.
Typical social post range
$2,600–$13,000 among creators in this list (from listed pricing).
Average audience size
About 345K followers on average across this list — use filters to go bigger or smaller.
Strongest platform
Instagram leads this category.
Top markets
United States, US, Canada.
7x average ROI
Brands use OpenSponsorship for discovery, proposals, and contracts — 8,000+ deals across 40+ countries.