Musicians carry some of the largest, most culturally engaged audiences of any creator, with fans who follow what they wear, drink, and listen to. The category runs from chart-topping rappers and pop artists to indie acts, DJs, and touring bands, talent that averages well over a million followers and turns brand partnerships into songs, music videos, festival moments, and everyday lifestyle content. Browse 230+ musicians and bands open to brand partnerships on OpenSponsorship.
From discovery to signed deliverables, brands use OpenSponsorship to run measurable creator campaigns with less overhead. Here is how this category stacks up — plus platform-wide benchmarks from 2,500+ brand users and 25,000+ creator profiles.
237 creators
Browse and filter musician creators on OpenSponsorship — audience, location, platform, and more.
Typical social post range
$2,900–$25,000 among creators in this list (from listed pricing).
Average audience size
About 839K followers on average across this list — use filters to go bigger or smaller.
Strongest platform
Youtube leads this category.
Top markets
United States, United Kingdom, Australia.
7x average ROI
Brands use OpenSponsorship for discovery, proposals, and contracts — 8,000+ deals across 40+ countries.
Listed pricing for musicians on OpenSponsorship typically runs from about $1,400 to $31,000 per social post, the widest band of any category on the platform. Indie artists and DJs sit at the lower end, while chart-topping names with multi-million followings command the top rates. Final pricing depends on deliverables, music or sound usage rights, and exclusivity, and each profile lists its own rates before you reach out.
Instagram leads here, followed closely by YouTube and TikTok, which has become the single biggest driver of new music discovery through sound trends. The audience is led by the United States, then the United Kingdom and Australia, and it skews young and highly engaged. Release weeks, tours, and festival season all create natural spikes to plan campaigns around.
Fashion and apparel, beverages including spirits and energy drinks, audio and headphones, beauty, and automotive brands are the most active, drawn by how directly music shapes culture. Campaigns range from in-video integrations and sound or song usage to festival and tour activations, product collaborations, and lifestyle posts away from the stage. Many deals run as multi-asset packages because a single release can carry a brand across video, audio, and live moments.
Use the location filters to narrow by country, state, or city. The roster is led by the United States, with the United Kingdom and Australia next, so it works for both local scene activations and global launches. Brands and agencies in over 40 countries use the platform to run campaigns worldwide.
The average following is about 1.4M, the highest of any creator category on OpenSponsorship. The roster spreads across every tier, with more than 20 artists in the global band and dozens more at national and international scale, alongside niche and local acts where engagement is strongest. At the very top, names like Post Malone, Offset, and Lil Baby each clear 20M followers.
Create a profile, connect your social accounts, and set your own rates for posts, integrations, and appearances. Brands search and filter by audience, platform, genre feel, and location, so a complete profile with clear pricing and recent content is what gets you noticed. Once a brand messages you, negotiation, deliverables, and contracts all happen on the platform.
