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Jiubel makes indie pop saturated with color and punctuated with undeniable charm. Exploding off SoundCloud and into his own with his singles “Willow’s World” and “Wasted N Laced It” as Jaebanzz, the 21-year-old Miami native is ready to steal hearts with his commitment to the flow and confessional lyrics with his newly rebranded project, Jiubel.
Born Jiubel Rodriguez to Cuban immigrants, Jiubel was brought up in a Spanish-speaking household that encouraged his creative side: “They let me be who I wanna be.” Growing up surrounded by classic rock and reggaeton, he found musical heroes in artists such as Lil Uzi Vert, TrippieRedd and Juice WRLD, the latter of which he calls his biggest influence. “I love the beats that he chose,” Jiubel says of the late rapper. “He was a rockstar with a style of his own. I want to be just like that.”
The origin story of Jiubel as an artist kicks off the summer after his sophomore year of high school, after he got in trouble for not attending an SAT prep class. Instead of going to school, he schooled himself and made his first song. “I got grounded and my dad’s laptop had GarageBand on it,” he recalls. “I said, ‘fuck it,’ downloaded a beat and made my first song. I played it for my dad later and he said ‘oh shit, this is good.’”
After gaining major traction on SoundCloud with over two million cumulative streams for early, bedroom-produced singles and a Hip Hop Nation premiere, Jiubel has finally found himself with a refurbished sound in the spirit of Post Malone and the Rex Orange County’s of the world, rebranding his artist project to start a new chapter and really leaning into his influences, being true to himself as a musician.
“I still have work to do, I still haven’t found myself completely as an artist,” he admits. “I want to evolve throughout my career.” Wherever he goes, he wants people to know that all of this is attainable for them. “I’m just another regular kid making music, pursuing my goals. And I want everyone listening to know that if they put their mind to it, they can do this too.”
