Why you should sponsor me for your next influencer campaign?
Chloe George is the most unconventional kind of classicist. The Bay Area-born, Los Angeles-based performer and songwriter makes earnest, rhythmic pop songs that feel undefinable in style but entirely unified in how they feel: she values the emotive heart of a song above all else, putting her in a lineage of greats as well as a new class of pop’s rulebreakers. It’s telling that her first solo release, the viral TikTok hit “ghost town (voice memo)” which has been streamed over 35 million times, is a complete redefinition of Kanye West’s “Ghost Town” that makes the original song feel like a haunting, lost-to-time ballad.
Born to a music teacher mother and a drummer father, and raised in a household with three musical-theater-loving older siblings, Chloe was brought up around music, and felt a connection to the classics from an early age. Upon hearing Ella Fitzgerald for the first time, she felt an immediate connection with the voice not just as an instrument, but as a tool of pure communion — something that, even when wordlessly scatting, could convey those basest, purest emotions. In her brief year since graduating from NYU’s Clive Davis Institute, Chloe has quickly become a sought after songwriter, frequently co-writing with artists such as Normani, Dua Lipa, Anne-Marie, The Chainsmokers, Macklemore, and more. Her music has always centred the voice, and its power to translate the deeply human into the semi-divine.
It’s this quality that comes through clearest in “Peachi”, Chloe’s first original single. A heart-racing, piano-led introvert anthem, “Peachi” is Chloe in a nutshell: main character music that possesses both the organic fluidity of R&B and the clear-eyed intensity of golden-era pop. It’s a warm, effusive arrival for the young star — the latest in a long line of pop outsiders stepping forward to take a place where she’s always belonged.
