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Austin Reaves is a high-visibility NBA talent with a strong mix of on-court credibility and lifestyle appeal. As a Los Angeles Lakers guard with golf, sneakers, tech, cars, travel, and premium sportswear content in his orbit, he offers brands a clean, authentic way to reach both basketball fans and broader culture audiences.
Austin is the definition of the American dream, coming form virtual obscurity to playing on the biggest stage in basketball amongst some of the most recognizable players in the history of the sport. It has only been through hard work, self belief and perseverance that Austin been able to carve out his unique path to the NBA. He is arguably the most relatable player in the NBA.
Los Angeles Lakers
University of Oklahoma (OU)
United States
New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.
1 post & 1 story with the Austin Reaves promoting your product.
Long-term deal involving appearances, photoshoots, social media and more.
Have Austin Reaves make a live appearance at your next event
Brands can sponsor Austin Reaves on OpenSponsorship by creating a free account, browsing Austin Reaves's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.
Austin Reaves is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.
According to OpenSponsorship, estimated pricing to sponsor Austin Reaves starts at $180,000 for a social media post, $300,000 for a appearance and $1,620,000 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.
According to OpenSponsorship, Austin Reaves's audience includes 1.5M+ Instagram followers, interests including Fitness & Performance, Activewear, Apparel, Shoes, Golf, and more, based in Los Angeles, California, United States. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

How do you measure influencer marketing ROI when half the numbers social media gives you are vanity metrics? It is the question brands ask us most, and it came up again when I joined Massimo Marinelli on the Berkida Ventures Podcast. After more than ten years and thousands of brand deals with athletes and creators at OpenSponsorship, here is how we think about it, and the framework we use with our clients.
October 28, 2026