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Cash Nasty is a basketball-centered creator with a strong on-camera personality, built-in sports culture appeal, and a highly engaged audience that responds to his Lakers, LeBron, and fitness-driven content. He’s a natural fit for brands looking to reach sports fans, active audiences, and style-conscious viewers through authentic, entertaining posts.
CASH IS ONE OF YOUTUBE'S BIGGEST AND MOST OUTSPOKEN BASKETBALL PERSONALITIES WITH OVER 5MM FOLLOWERS ACROSS SOCIAL. HIS CONTENT IS A MIX OF NBA 2K, IRL BASKETBALL AND VLOGS, OFTEN SHOWING OFF HIS EXTENSIVE SNEAKER COLLECTION AND IS WELL KNOWN FOR HIS LARGE PERSONALITY AND OUTSPOKEN REACTIONS TO BASKETBALL NEWS. WHEN HE'S NOT WORKING ON HIS JUMPSHOT, HE'S ALSO PASSIONATE ABOUT FITNESS AND KNOWN FOR BEING ONE OF THE BIGGEST LEBRON FANS IN THE WORLD.
New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.
1 post & 1 story with the Cash Nasty promoting your product.
Long-term deal involving appearances, photoshoots, social media and more.
Have Cash Nasty make a live appearance at your next event
Brands can sponsor Cash Nasty on OpenSponsorship by creating a free account, browsing Cash Nasty's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.
Cash Nasty is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.
According to OpenSponsorship, estimated pricing to sponsor Cash Nasty starts at $100,000 for a social media post, $150,000 for a appearance and $900,000 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.
According to OpenSponsorship, Cash Nasty's audience includes 1.2M+ Instagram followers, interests including Fitness & Performance, Fashion, Apparel, Basketball, Fitness, and more, based in Los Angeles, California, United States. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

How do you measure influencer marketing ROI when half the numbers social media gives you are vanity metrics? It is the question brands ask us most, and it came up again when I joined Massimo Marinelli on the Berkida Ventures Podcast. After more than ten years and thousands of brand deals with athletes and creators at OpenSponsorship, here is how we think about it, and the framework we use with our clients.
October 28, 2026