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Matt Barnes is a former NBA standout turned media personality whose audience reaches well beyond basketball. His mix of sports credibility, family-centered storytelling, faith-forward content, and high-recognition appearances around All the Smoke makes him a strong fit for brands looking for authentic cultural reach with an engaged, multigenerational audience.
Matt Kelly Barnes is an American retired professional basketball player who played 14 seasons in the National Basketball Association. Barnes was drafted in the second round of the 2002 NBA draft by the Memphis Grizzlies. He won an NBA championship with the Golden State Warriors in his last season with the league in 2017.
New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.
1 post & 1 story with the Matt Barnes promoting your product.
Long-term deal involving appearances, photoshoots, social media and more.
Have Matt Barnes make a live appearance at your next event
Brands can sponsor Matt Barnes on OpenSponsorship by creating a free account, browsing Matt Barnes's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.
Matt Barnes is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.
According to OpenSponsorship, estimated pricing to sponsor Matt Barnes starts at $50,000 for a social media post, $75,000 for a appearance and $450,000 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.
According to OpenSponsorship, Matt Barnes's audience includes 1.1M+ Instagram followers, interests including Marriage & Family, Kids, Health & Wellness, Fashion, Activewear, and more, based in Los Angeles, California, United States. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

How do you measure influencer marketing ROI when half the numbers social media gives you are vanity metrics? It is the question brands ask us most, and it came up again when I joined Massimo Marinelli on the Berkida Ventures Podcast. After more than ten years and thousands of brand deals with athletes and creators at OpenSponsorship, here is how we think about it, and the framework we use with our clients.
October 28, 2026