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  3. Matt Barnes

Matt Barnes profile image

Sponsor Matt Barnes

Athlete (retired)
Basketball - LAC/LAL/SAC/NYK/PHIL/GS/PHX
International
Reach
High
Response Rate

For brands

Want our team to run a deal with Matt Barnes, or find athletes like them?

Our Account Managers handle outreach, negotiation and delivery for brands on the platform.

About Matt Barnes — retired LAC/LAL/SAC/NYK/PHIL/GS/PHX basketball athlete

Matt Barnes is a former NBA standout turned media personality whose audience reaches well beyond basketball. His mix of sports credibility, family-centered storytelling, faith-forward content, and high-recognition appearances around All the Smoke makes him a strong fit for brands looking for authentic cultural reach with an engaged, multigenerational audience.


Why you should sponsor me for your next influencer campaign?

 Matt Kelly Barnes is an American retired professional basketball player who played 14 seasons in the National Basketball Association. Barnes was drafted in the second round of the 2002 NBA draft by the Memphis Grizzlies. He won an NBA championship with the Golden State Warriors in his last season with the league in 2017.

Overview

🎂46
·
👨Male
📍Los AngelesCaliforniaUnited States

Is Retired

LAC/LAL/SAC/NYK/PHIL/GS/PHX

UCLA

Pre-Packaged Projects

Frequently asked questions

More details

References / press

  • https://www.basketball-reference.com/players/b/barnema02.html

Promote your brand and sponsor Matt Barnes today!

New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.

Marriage & FamilyKidsHealth & WellnessFashionActivewearBasketballMediaFaithFamilyFilmPodcasting

Pre-Packaged Projects

Social Media Deal

1 post & 1 story with the Matt Barnes promoting your product.

$50,000
Estimated Price
Sign up to start an offer

Brand Ambassador Deal

Long-term deal involving appearances, photoshoots, social media and more.

$450,000
Estimated Price
Sign up to start an offer

Appearance Deal

Have Matt Barnes make a live appearance at your next event

$75,000
Estimated Price
Sign up to start an offer

Custom

Need help on a custom package for this athlete?

Login to request help

Frequently asked questions

Brands can sponsor Matt Barnes on OpenSponsorship by creating a free account, browsing Matt Barnes's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.

Matt Barnes is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.

According to OpenSponsorship, estimated pricing to sponsor Matt Barnes starts at $50,000 for a social media post, $75,000 for a appearance and $450,000 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.

According to OpenSponsorship, Matt Barnes's audience includes 1.1M+ Instagram followers, interests including Marriage & Family, Kids, Health & Wellness, Fashion, Activewear, and more, based in Los Angeles, California, United States. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

How to Measure Influencer Marketing ROI: A 5-Step Framework

How to Measure Influencer Marketing ROI: A 5-Step Framework

 

How do you measure influencer marketing ROI when half the numbers social media gives you are vanity metrics? It is the question brands ask us most, and it came up again when I joined Massimo Marinelli on the Berkida Ventures Podcast. After more than ten years and thousands of brand deals with athletes and creators at OpenSponsorship, here is how we think about it, and the framework we use with our clients.

October 28, 2026

Nano vs Micro vs Mega Influencers: What 1,527 Creator Campaigns Reveal About Cost and ROI

Nano vs Micro vs Mega Influencers: What 1,527 Creator Campaigns Reveal About Cost and ROI

Every influencer marketing article tells you the same thing: micro-influencers are better value. Almost none of them show you the receipts. So we pulled ours.

July 15, 2026

Ingredient Branding Done Right: How Immunotec Made Glutathione Mainstream

Ingredient Branding Done Right: How Immunotec Made Glutathione Mainstream

Glutathione has become one of the most talked-about molecules in wellness — the “master antioxidant” that shows up in podcasts, longevity conversations, and the supplement aisle alike. But behind that mainstream moment is a brand that has spent decades making glutathione credible: Immunotec. This is the story of how OpenSponsorship helped Immunotec turn that scientific authority into everyday consumer demand — and a real-world example of what ingredient branding looks like when it’s done right.

July 13, 2026

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"They hung a mannequin from the oak tree" - Matt Barnes reveals terrifying encounter with the KKK during high school - Yahoo Sports

October 30, 2026

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Why did Matt Barnes fight Derek Fisher? Inside the NBA stars’ infamous feud - Entertainment Weekly

October 29, 2026

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Warriors Talk: Stephen Jackson, Chris Mullin, and Matt Barnes at Don Nelson Tribute Presser - NBA.com

October 7, 2026

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Matt Barnes Opens Up About Infidelity That Nearly Ended His Relationship With Wife Anansa Sims—and the Unexpected Way They Reconciled - Parade Magazine

October 27, 2026

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'Special Forces': All About Matt Barnes' Wife & Relationship History - TV Insider

October 29, 2026

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Scoop B: Matt Barnes Talks Obama, Kobe’s Legacy, LeBron’s Laker Statue and the Rise of the Timberwolves - Scoop B Radio

September 16, 2026

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