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Hey Bro Project: Long distance bike trip, 3 Years, 45 countries and 50 000 miles. Multimedia and documentary production (more details bellow) The team: - Two main Athletes/Adventurers, two brothers, one energy industry professional and a professional cameraman/video editor. - A dedicated media production team including, a digital design and social media marketing professional that will join the athletes during the trip. - A TV broadcast and video production specialist to manage and broadcast the incoming video content during the trip. - A professional sound engineer to ensure a professional quality content. - A professional web engineer working for an international CRM solutions company to ensure the best digital platforms management during the trip. The goals: - Promote biking as an economic, ecological and modern way of locomotion. - Produce a documentary (french, english and spanish language) that will be broadcasted on French and foreign television and screened during environment, adventure and sports festivals. - Draw general attention on ecological chalenges and inspire the audience to find new ways to travel in order to fight against global warming. - Leverage our team skill to work hand in hand with various charity organisations met on the way. What are we offering to our partners? -VISIBILITY for your brand and products on our bikes and gear during the all trip. Your brand will appear on our pictures, web videos, documentary, social networks and website. -MULTIMEDIA CONTENT ON REQUEST for professional quality video and photo content (landscapes, drone shoots...) related to the route of the adventurers. We can follow specific directions. -STOCK-SHOT photo/video, royalty free images for your projects and platforms. -SPECIFIC DIRECTION - SHOOTING - EDITING of commercial pictures/videos to promote your brand/company. -SPECIFIC VISIBILITY during the charity organisations support operations all around the world. Legal details: Hey Bro is a non-profit organisation (association under the French law of 1901) N°RNA: W451005171. Project details: A long distance bike trip around the world, which we will share in video. In this context, we will also use our time, energy and cinematography skills to work hand in hand with charity organisations met on the way. 3 Years of a great adventure, 45 countries and 50 000 miles! The route: We will start biking the Way of St James from Paris to Santiago, then we will head towards the Sahara, South American Pampas, the Andes Mountains, Colorado and the Great Plains of America to name a few. After riding along the Australian coast and the Himalayas, we will end the trip in Europe.
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Environmental Charities, Disaster Relief & Humanitarian, Peace & Human Rights NGOs, Child Sponsorship Organizations, Education Charities, Arts & Culture Charties
New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.
1 post & 1 story with the Hey Bro promoting your product.
Long-term deal involving appearances, photoshoots, social media and more.
Brands can sponsor Hey Bro on OpenSponsorship by creating a free account, browsing Hey Bro's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this team.
Hey Bro is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this team.
According to OpenSponsorship, estimated pricing to sponsor Hey Bro starts at $600 for a social media post and $2,400 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.
According to OpenSponsorship, Hey Bro's audience includes 10K+ Instagram followers, based in Paris, Île-de-France, France. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

How do you measure influencer marketing ROI when half the numbers social media gives you are vanity metrics? It is the question brands ask us most, and it came up again when I joined Massimo Marinelli on the Berkida Ventures Podcast. After more than ten years and thousands of brand deals with athletes and creators at OpenSponsorship, here is how we think about it, and the framework we use with our clients.
October 28, 2026