Why you should sponsor me for your next influencer campaign?
MORE THAN A RACE
INTRODUCTION
EuroCyclingTrips – CMI Pro Cycling is a professional cycling team registered as a "Continental Team" with the international cycling governing body the UCI. The team is registered in Guam-USA and includes riders of many different nationalities to create a truly international and diverse team. All members of the team are passionate about the sport of cycling and love to travel to far-away lands and meet new and different people. The team aims to inspire and encourage people of all backgrounds and ages to lead a healthy and balanced lifestyle through sport and specifically cycling.
DEVELOPMENT
The term “development” in the sport of cycling is too often associated with the development of young riders into top level professionals. The development of cycling should not be reduced to this single interpretation. Although our team relishes the opportunity to help young riders benefit from our more experienced riders to help them progress their cycling careers, we are also driven by the possibility to help develop cycling on a larger scale. The development of cycling means getting more people involved in the sport, regardless of their age or goals. The more people we can inspire to ride bikes, be it competitively, for fun with the family or as a means of weekend escapism, the better. As such our team has a mixture of youthful riders and older riders from different nations and backgrounds to showcase that there are no limits to getting involved in the sport regardless of your age, goals or desires.
COMMUNICATION
We strive to produce as much content as possible to provide a behind the scenes look at the life of a cyclist. With an increase in team budget we aim to greatly improve this means of communicating with fans via the many public access forms of media and social media that are at our disposal today.
Cycling is first and foremost a “lifestyle” sport for the vast majority of participants. Although racing makes up a big part of a cyclist’s calendar and focus, the vast majority of an athletes time is spent training, traveling and preparing for races. Unlike other well documented “lifestyle” sports such as surfing or adventure and extreme sports we feel that the “lifestyle” element of cycling has not fully been exploited as a platform for content and communication with fans and partners; this is something we greatly aim to develop over the course of the next few years to work towards creating a solid stream of content covering the many facets of cycling which studies have shown the majority of cycling enthusiasts generally relate more to: exciting rides, adventures, travel, training & diet as well as the ups and downs of any goal oriented process that seeks to achieve improvement.
