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Kale Johnstone is a U.S. Ice Cross athlete and Team USA competitor with a strong event-driven presence built around speed, performance, and high-adrenaline winter racing. He brings sponsor value through international competition exposure, authentic sports storytelling, and a lifestyle fit for brands in travel, tech, activewear, and performance gear.
I am an athlete competing in Ice Cross Downhill in the Red Bull Crashed Ice World Championship series. This event shows athletes skate down man-made tracks around the globe going 35-50 mph, while racing other athletes. This competition gets global recognition and is aired on NBCSN and Red Bull TV. This sport is quickly growing with 12 events a year during the winter season, with over 1200 athletes competing from 22 different countries. After my fourth season of competing, I am ranked 47th in the world going into the 2018-2019 Ice Cross Downhill Season. These events are based in North America and Europe, with our first race taking place in Asia this season.
New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.
1 post & 1 story with the Kale Johnstone promoting your product.
Long-term deal involving appearances, photoshoots, social media and more.
Have Kale Johnstone make a live appearance at your next event
Brands can sponsor Kale Johnstone on OpenSponsorship by creating a free account, browsing Kale Johnstone's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.
Kale Johnstone is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.
According to OpenSponsorship, estimated pricing to sponsor Kale Johnstone starts at $400 for a social media post, $600 for a appearance and $3,600 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.
According to OpenSponsorship, Kale Johnstone's audience includes 2K+ Instagram followers, interests including Home Life, Pets, Food & Drink, Alcohol, Fitness & Performance, and more, based in Lombard, Illinois, United States. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

How do you measure influencer marketing ROI when half the numbers social media gives you are vanity metrics? It is the question brands ask us most, and it came up again when I joined Massimo Marinelli on the Berkida Ventures Podcast. After more than ten years and thousands of brand deals with athletes and creators at OpenSponsorship, here is how we think about it, and the framework we use with our clients.
October 28, 2026