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Rebecca Rusch is a world-class mountain biker and cycling icon whose brand blends endurance sport, outdoor adventure, and authentic health-and-wellness storytelling. With a strong presence around resilience, nature, and movement as medicine, she’s a compelling partner for campaigns that want credibility, inspiration, and a highly engaged audience.
Rebecca Rusch won her fourth straight Leadville Trail 100 Mountain Bike Race in August of 2012. In addition to three 24-hour solo mountain bike World Champion rainbow jerseys, Rusch is the 2010 World Champion for Master's XC mountain biking, the 2011 National XC single-speed champion
Cycling
University of Illinois at Urbana-Champaign
United States
New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.
1 post & 1 story with the Rebecca Rusch promoting your product.
Long-term deal involving appearances, photoshoots, social media and more.
Have Rebecca Rusch make a live appearance at your next event
Brands can sponsor Rebecca Rusch on OpenSponsorship by creating a free account, browsing Rebecca Rusch's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.
Rebecca Rusch is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.
According to OpenSponsorship, estimated pricing to sponsor Rebecca Rusch starts at $4,000 for a social media post, $6,000 for a appearance and $36,000 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.
According to OpenSponsorship, Rebecca Rusch's audience includes 58K+ Instagram followers, interests including Health & Wellness, Fitness & Performance, Travel, Health & Wellness, Outdoor Adventure, and more, based in Aguadilla Pueblo, Aguadilla, Puerto Rico. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

How do you measure influencer marketing ROI when half the numbers social media gives you are vanity metrics? It is the question brands ask us most, and it came up again when I joined Massimo Marinelli on the Berkida Ventures Podcast. After more than ten years and thousands of brand deals with athletes and creators at OpenSponsorship, here is how we think about it, and the framework we use with our clients.
October 28, 2026