
Rebecca Rusch is a world-champion endurance athlete, mountain biker, and storyteller who brings a highly engaged outdoor-performance audience to brands. Her mix of elite sport credibility, mental performance expertise, and authentic adventure content makes her a strong fit for sponsors looking to connect with driven, health-conscious consumers.
Rebecca Rusch is the “Queen of Pain” with a heart of gold. Whether she is on a cycling expedition in a remote part of the world or teaching others at her namesake gravel bike academy in Idaho, she inspires people to be their best with energy, positivity and passion. A 7x-world champion and celebrity in the ultra adventure/endurance realm for nearly 3 decades, elected to the prestigious international Mountain Bike Hall Of Fame, her status as a fierce competitor and inclusive influencer motivates millions. Recognized by Outside Magazine among the Top 40 Women Who’ve Made the Biggest Impact, and by Men’s Journal with the 25 Most Adventurous Women, she’s a maverick characterized by her grit, determination, and perseverance. Known for seeking the toughest challenges imaginable, pushing herself into unknown territory has yielded Rebecca a first female ascent on Yosemite’s 3000-ft. El Capitan Bermuda Dunes route, a first descent river boarding 300 miles of the entire Grand Canyon in 18 winter days. On two wheels, she is the only female competitor to win the iconic Leadville 100 four times and has won the renowned Unbound gravel grinder in 6 of 7 attempts (including the notoriously demanding 350-mile XL). She crossed the line as the first female finisher in her first attempt at the Iditarod Trail Invitational, pedaling 350 self-supported miles through the Alaskan wilderness, and was the first person to complete the newly developed Arkansas High Country Route, completing 1,041 miles and 84,373’ combined elevation gain. She led a charitable cycling expedition up and down Mt. Kilimanjaro, and perhaps most notably, was the first person to ride the entire 1,200-mile length of the Ho Chi Minh Trail, documented in the Emmy-winning film, Blood Road. Even with all of these accolades under her belt, her inimitable brand and redoubtable resumé continue to expand. Combining ongoing athletic pursuits with entrepreneurial endeavors as CEO of Rusch Ventures, she oversees an impactful network of events, products, and experiences designed to elevate possibilities for people and their bikes. Whether through print like in her best-selling autobiography Rusch to Glory, or on the trail, via her popular digital platforms or even as a highly requested keynote speaker, Rebecca inspires and emboldens countless fans. Her marquee event, Rebecca's Private Idaho, is ranked a top 5 gravel event by Global Cycling Network, and one of the top 25 rides in the world by Outside magazine. Her Rusch Academy full-spectrum cycling retreats boost skills, confidence and performance and her MTB Lao adventure travel excursions expresses Rebecca’s desire to use the bike as a catalyst for healing, empowerment and evolution. Above all else she is the proud founder of the Be Good Foundation. Established in memory of her father, Rebecca’s Be Good Foundation focuses on UXO mitigation in Lao, protecting public lands for recreation, and partnering with bike-centric nonprofits to fund meaningful change. To date, her efforts have raised over a half-million dollars in support of select nonprofits.
Trail Running
University of Illinois at Urbana-Champaign
United States
Be Good Foundation, founder, GROW Cycling Foundation, Wood River Trails Coalition, Protect our Winters, World Bicycle Relief, People for Bikes, Mines Advisory Group (MAG), National Interscholastic Cycling Association
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1 post & 1 story with the Rebecca Rusch promoting your product.
Long-term deal involving appearances, photoshoots, social media and more.
Have Rebecca Rusch make a live appearance at your next event
Brands can sponsor Rebecca Rusch on OpenSponsorship by creating a free account, browsing Rebecca Rusch's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.
Rebecca Rusch is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.
According to OpenSponsorship, estimated pricing to sponsor Rebecca Rusch starts at $1,500 for a social media post, $12,000 for a appearance and $12,000 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.
According to OpenSponsorship, Rebecca Rusch's audience includes interests including Health & Wellness, Fitness & Performance, Home Life, Marriage & Family, Endurance Expeditions, and more, based in Ketchum, ID, United States. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

Genisys Credit Union, headquartered in Auburn Hills, Michigan, has done something most brands never do with athlete sponsorship: it kept renewing. What started as a single partnership with Detroit Lions tight end Sam LaPorta has become a multi-year, two-athlete program that Genisys has renewed and expanded every season since 2024, adding Lions wide receiver Isaac TeSlaa in 2025 and renewing him again in 2026.
October 6, 2026