Sponsor Megan Rapione

As Valentine's Day approaches, let OpenSponsorship take you on a tour of true love in the sports industry! Get ready to meet five power couples who prove that love and sports are a winning combination. These athletes may dominate on the field, but off the field, they lead relatively normal lives. But one thing that's not so normal? The unwavering support, love, and dedication they show each other. From behind-the-scenes to center stage, these fantastic couples will make your heart melt.

High school NIL (Name, Image, and Likeness) opened a door that didn't exist three years ago: brands can now sponsor high school athletes directly, in most US states, with real money changing hands. For brands looking to reach a younger demographic, build long-term creator relationships, or get in early with future stars, this is the most overlooked opportunity in athlete marketing.

If you're running marketing for a B2B company and you haven't seriously explored athlete, sports and influencer partnerships, you're not alone;  but you're leaving one of the most effective channels on the table.