Sponsor Luis Lanz

Luis Lanz is a Venezuelan Formula Drift pro and motorsports creator who brings authentic track credibility, high-energy drift content, and a clear passion for performance culture. He’s a strong fit for brands wanting to reach car enthusiasts with real racing authority, behind-the-scenes garage moments, and family-friendly lifestyle appeal.

Why you should sponsor me for your next influencer campaign?

 From a very young age, I have always been drawn to cars and motorsports. Everything I have done in life has been with the purpose of moving closer to my goals and building a future around this passion. In 2012, I earned a degree in Computer Science from Florida International University, which helped me develop strong problem-solving and analytical skills that I apply directly to my racing program today. In 2011, I founded PartsW, an online aftermarket automotive parts retailer. My goal from the beginning was to build a business that could support my family while also funding my motorsports career. After more than a decade of dedication, continuous learning, and the support of my family and partners, I was able to compete full-time in the NASA FL ST3 Championship. Our team secured multiple wins and podium finishes, ultimately taking the 2022 Championship title. Around the same time, we entered a Formula Drift ProAm event just for fun and unexpectedly won the round. That result motivated us to fully commit to drifting. In 2023, we went on to win the USDC Formula Drift ProAm Championship, earning our Formula Drift ProSpec license. We are now actively competing in the Formula Drift ProSpec 2024 Championship. As the racing program evolved, so did our role within the tire industry. Our work with Zeknova led to the development of a performance drift tire named after me, the Zeknova Lanz 8. This milestone represents the progress we have made competitively and the trust built through consistent results, testing, and community engagement. Today, I continue competing in various racing and drifting organizations, driving multiple Chevrolet Corvette race cars and working every day to elevate both my team and the motorsports culture around us.