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  1. Home
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  3. Bobby Labonte

Bobby Labonte profile image

Sponsor Bobby Labonte

NASCAR
United States
Athlete (retired)
Automobile Racing - Hermie Sadler & Bill Stanley (No. 18L, SMART Modified Tour)
Local
Reach
High
Response Rate

About Bobby Labonte — retired NASCAR automobile Racing athlete

Bobby Labonte is a seasoned NASCAR driver and racing personality whose Instagram blends trackside action, grassroots racing culture, and authentic behind-the-scenes content. With strong ties to motorsports fans, sponsors in the automotive space, and a family-friendly, blue-collar image, he offers brands a trusted voice and built-in credibility with an engaged racing audience.


Why you should sponsor me for your next influencer campaign?

 Bobby Labonte an American professional Hall of Fame stock car racing driver. The 2000 NASCAR Winston Cup Series champion, he currently competes full-time in the NASCAR Whelen Euro Series, driving the No. 18 Toyota for RDV Competition, and is an analyst on NASCAR RaceDay for FOX Sports. He and his older brother, Terry Labonte, are one of only two pairs of brothers to have both won the Cup championships (along with Kurt Busch and Kyle Busch). He is also the uncle of former Xfinity Series race winner Justin Labonte. Labonte is the first driver to have won both the Winston Cup championship (2000) and the Busch Series championship (1991) in both series current, touring form. (Ned Jarrett previously won both under the old points championship format. Bobby also won the IROC title in 2001. Labonte is also the first driver to complete the NASCAR Triple Threat at the same track, by winning races at Martinsville in each of NASCAR's top three racing series.

Overview

🎂62
|
👨Male
📍Winston-SalemNorth CarolinaUnited States
NASCAR

Is Retired

Hermie Sadler & Bill Stanley (No. 18L, SMART Modified Tour)

United States

Pre-Packaged Projects

Frequently asked questions

Promote your brand and sponsor Bobby Labonte today!

Home LifeMarriage & FamilyKidsFood & DrinkCarsFishingTravelFood

Pre-Packaged Projects

Social Media Deal

1 post & 1 story with the Bobby Labonte promoting your product.

$4,000
Estimated Price
Sign up to start an offer

Brand Ambassador Deal

Long-term deal involving appearances, photoshoots, social media and more.

$36,000
Estimated Price
Sign up to start an offer

Appearance Deal

Have Bobby Labonte make a live appearance at your next event

$6,000
Estimated Price
Sign up to start an offer

Custom

Need help on a custom package for this athlete?

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Frequently asked questions

Brands can sponsor Bobby Labonte on OpenSponsorship by creating a free account, browsing Bobby Labonte's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.

Bobby Labonte is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.

According to OpenSponsorship, estimated pricing to sponsor Bobby Labonte starts at $4,000 for a social media post, $6,000 for a appearance and $36,000 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.

According to OpenSponsorship, Bobby Labonte's audience includes 26K+ Instagram followers, interests including Home Life, Marriage & Family, Kids, Food & Drink, Cars, and more, based in Winston-Salem, North Carolina, United States. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

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July 1, 2026

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Bobby Labonte joins Sadler-Stanley for SMART Mods at Caraway - Short Track Scene

June 30, 2026

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Bobby Labonte Talks His Early Role in JGR’s Growth - Frontstretch

June 25, 2026

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Labonte visits Thunder Road, but racing washed out - WCAX

July 9, 2026

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NASCAR Cup Series Champion Bobby Labonte To Race At Thunder Road On July 9 - RaceDayCT.com -

June 15, 2026

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Bobby Labonte: Former NASCAR driver, 2000 Cup Series champion, brother of Terry - Daytona Beach News-Journal

May 8, 2026

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Terry Labonte, NASCAR great, retired driver with 2 Cup titles, brother of Bobby - The Tennessean

July 14, 2026

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