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Justin Laxton is a motorsports creator and sim-racing talent who blends real-world late model racing with gaming-driven content and a family-friendly, dad-led perspective. With strong crossover appeal in racing, tech, and sponsor-forward lifestyle content, he’s a natural fit for brands looking to connect with performance-minded fans and engaged motorsports communities.
I am a seasoned virtual racer- having competed on iRacing.com. I am currently one of the top 100 sim racers on the service (120,000+ users). I am looking to move to real life racing. I hope to race Late Models here in Wisconsin, with some races in Illinois, Iowa, Michigan, and Minnesota.
New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.
1 post & 1 story with the Justin Laxton promoting your product.
Long-term deal involving appearances, photoshoots, social media and more.
Have Justin Laxton make a live appearance at your next event
Brands can sponsor Justin Laxton on OpenSponsorship by creating a free account, browsing Justin Laxton's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.
Justin Laxton is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.
According to OpenSponsorship, estimated pricing to sponsor Justin Laxton starts at $518 for a social media post, $3,000 for a appearance and $6,000 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.
According to OpenSponsorship, Justin Laxton's audience includes 1K+ Instagram followers, interests including Alcohol, Apparel, Fashion, Food & Drink, Health & Wellness, and more, based in Verona, Wisconsin, United States. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

How do you measure influencer marketing ROI when half the numbers social media gives you are vanity metrics? It is the question brands ask us most, and it came up again when I joined Massimo Marinelli on the Berkida Ventures Podcast. After more than ten years and thousands of brand deals with athletes and creators at OpenSponsorship, here is how we think about it, and the framework we use with our clients.
October 28, 2026