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Lance Fenderson brings a rare mix of motorsports credibility, technical know-how, and authentic personal storytelling. As a Product Support Engineer with Toyota Racing USA and a creator with a clear passion for cars and travel, he offers brands a distinctive voice that resonates with automotive enthusiasts and performance-minded audiences.
New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.
1 post & 1 story with the Lance Fenderson promoting your product.
Long-term deal involving appearances, photoshoots, social media and more.
Have Lance Fenderson make a live appearance at your next event
Brands can sponsor Lance Fenderson on OpenSponsorship by creating a free account, browsing Lance Fenderson's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.
Lance Fenderson is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.
According to OpenSponsorship, estimated pricing to sponsor Lance Fenderson starts at $120 for a social media post, $600 for a appearance and $6,000 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.
According to OpenSponsorship, Lance Fenderson's audience includes 10K+ Instagram followers, interests including Health & Wellness, Fitness & Performance, Cars, Travel, based in North Carolina, United States. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

How do you measure influencer marketing ROI when half the numbers social media gives you are vanity metrics? It is the question brands ask us most, and it came up again when I joined Massimo Marinelli on the Berkida Ventures Podcast. After more than ten years and thousands of brand deals with athletes and creators at OpenSponsorship, here is how we think about it, and the framework we use with our clients.
October 28, 2026