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Joe Soto is a UFC fighter and combat-sports creator whose feed is built around high-level MMA, wrestling, and jiu jitsu training. He offers strong sponsor value for brands looking to reach an engaged audience around performance, discipline, and fighter lifestyle content, with authentic family and everyday moments mixed into the action.
Joe is a professional mixed martial artist in the UFC Bantamweight Division. He was also the 1st Bellator Featherweight Champion.
Mixed Martial Arts (MMA)
Nor-Cal Fighting Alliance
New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.
1 post & 1 story with the Joe Soto promoting your product.
Long-term deal involving appearances, photoshoots, social media and more.
Have Joe Soto make a live appearance at your next event
Brands can sponsor Joe Soto on OpenSponsorship by creating a free account, browsing Joe Soto's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.
Joe Soto is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.
According to OpenSponsorship, estimated pricing to sponsor Joe Soto starts at $4,000 for a social media post, $6,000 for a appearance and $36,000 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.
According to OpenSponsorship, Joe Soto's audience includes 11K+ Instagram followers, interests including Fitness & Performance, Activewear, Home Life, Health & Wellness, based in Santa Rosa, California, United States. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

How do you measure influencer marketing ROI when half the numbers social media gives you are vanity metrics? It is the question brands ask us most, and it came up again when I joined Massimo Marinelli on the Berkida Ventures Podcast. After more than ten years and thousands of brand deals with athletes and creators at OpenSponsorship, here is how we think about it, and the framework we use with our clients.
October 28, 2026