Sponsor Michael Mcdonald

If you're running marketing for a B2B company and you haven't seriously explored athlete, sports and influencer partnerships, you're not alone;  but you're leaving one of the most effective channels on the table.

In Q1 of 2024, we've seen some seriously cool collaborations between brands and athletes. It's like every time you scroll through your feed, there's another awesome partnership popping up, showing us how creative these partnerships can get. Here at OpenSponsorship, we've been in the thick of it, matching up companies with some of the most talented athletes around. And let me tell you, it’s been a blast! We’ve got stories of underdogs, tales of massive wins, and everything in between. In this post, we’re diving into 10 of our all-time favorite athlete deals from the past quarter. Trust me, these are the kind of partnerships that not only get fans excited but also shake up the marketing game in a big way.

Deals, deals, deals! We absolutely love to see the content coming out from athlete and brand collaborations. We put together 20 of our favorite deals that have happened on OpenSponsorship. Some of them are hilarious Instagram reels that show off brands. Others are behind the scenes of an athlete's training and the products that help them improve every day.