Sponsor Ioana Barbu

Ioana Barbu is a London-based ultra-runner and record-breaking endurance athlete whose story is built for brands that want grit, resilience, and high-performance credibility. From extreme multi-stage races to trail-running content and women-in-sport advocacy, she brings authentic reach across endurance, wellness, and adventure audiences.

Why you should sponsor me for your next influencer campaign?

 Ioana Barbu is doing something that has never been done before. Her passion for nature and extreme adventure has led her to embrace the world’s toughest endurance challenges. In 2025, she’s taking on a once-in-a-lifetime mission: to become the first person ever to complete all six of the world’s hardest self-sufficient multi-stage ultra marathons – from the Arctic Circle to the Amazon Jungle – in a single calendar year. She’s racing 1,295km across six brutal environments – carrying everything she needs on her back – to make history, and raise vital funds for Global’s Make Some Noise. Helping us to make sure nobody in the UK is left to face life’s toughest challenges alone. Ioana is working with Dr Freya Bayne at London Southbank University’s elite Sports Department on groundbreaking research in human adaptation to extreme environments – heat, cold, humidity, altitude – especially in female athletes, where data is sorely lacking. Dr Bayne previously supported Spencer Matthews’ Guinness World Record of 30 Marathons in 30 Days in the Wadi Rum desert in Jordan.