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Tony Ferguson is a high-recognition MMA star and former UFC Lightweight Champion whose social content blends elite combat-sports training, wrestling heritage, and a bold, personality-driven style. He’s a strong fit for brands looking for authentic reach in fitness, performance, lifestyle, and sports-culture campaigns.
Tony Ferguson is an American professional mixed martial artist. Ferguson debuted in 2008, and has been with the UFC since he won in 2011. He is trained in freestyle wrestling, boxing, jiu-jitsu, Muay Thai, and Wing Chun and is a former UFC Lightweight Champion
New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.
1 post & 1 story with the Tony Ferguson promoting your product.
Long-term deal involving appearances, photoshoots, social media and more.
Have Tony Ferguson make a live appearance at your next event
Brands can sponsor Tony Ferguson on OpenSponsorship by creating a free account, browsing Tony Ferguson's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.
Tony Ferguson is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.
According to OpenSponsorship, estimated pricing to sponsor Tony Ferguson starts at $100,000 for a social media post, $150,000 for a appearance and $900,000 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.
According to OpenSponsorship, Tony Ferguson's audience includes 3.0M+ Instagram followers, interests including Fitness & Performance, Activewear, Apparel, Cooking, Fashion, and more. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

How do you measure influencer marketing ROI when half the numbers social media gives you are vanity metrics? It is the question brands ask us most, and it came up again when I joined Massimo Marinelli on the Berkida Ventures Podcast. After more than ten years and thousands of brand deals with athletes and creators at OpenSponsorship, here is how we think about it, and the framework we use with our clients.
October 28, 2026