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Michael Bisping brings the kind of credibility brands want when they need real reach in combat sports. As a former UFC middleweight champion, commentator, and host of the Believe You Me podcast, he connects authentically with fight fans while delivering strong personality, travel-ready content, and broad audience appeal.
Michael Gavin Joseph Bisping (born 28 February 1979) is an English actor, sports analyst, commentator and retired mixed martial artist, who competed in the Middleweight and Light Heavyweight division of the UFC. A professional competitor since 2004, he is a former UFC Middleweight Champion, a former Cage Rage Light Heavyweight Champion and The Ultimate Fighter 3 Light Heavyweight tournament winner. At UFC 78, he became the first British fighter to compete in a UFC main event. At UFC 199, he became the first British fighter to win a UFC Championship. He was inducted into the UFC Hall of Fame on 5 July 2019.
Is Retired
RVCA
Has access to a professional photographer
New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.
1 post & 1 story with the Michael Bisping promoting your product.
Long-term deal involving appearances, photoshoots, social media and more.
Have Michael Bisping make a live appearance at your next event
Brands can sponsor Michael Bisping on OpenSponsorship by creating a free account, browsing Michael Bisping's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.
Michael Bisping is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.
According to OpenSponsorship, estimated pricing to sponsor Michael Bisping starts at $50,000 for a social media post, $75,000 for a appearance and $450,000 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.
According to OpenSponsorship, Michael Bisping's audience includes 2.0M+ Instagram followers, interests including Fitness & Performance, Apparel, Podcasts, Media, Travel, and more. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

How do you measure influencer marketing ROI when half the numbers social media gives you are vanity metrics? It is the question brands ask us most, and it came up again when I joined Massimo Marinelli on the Berkida Ventures Podcast. After more than ten years and thousands of brand deals with athletes and creators at OpenSponsorship, here is how we think about it, and the framework we use with our clients.
October 28, 2026