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The current world #1's on the rankings of the World Curling Tour. Two-time world champions, five-time european champions and olympic bronze medallists. The team is already set on representing Sweden at the olympics in Pyeongchang. Most tournaments in a year are played in Canada and this is where the largest TV viewership is based. Sportsnet is in charge of running the whole Grand Slam series for curling. A series the team won for the 2016/17 season, reaching four finals out of seven events and winning three. The finals ratings could go up to as much as 300000 viewers on Sportsnet. The sport is growing in Asia as well, but mostly within China, Japan and South Korea. China has hosted one men's and one women's world championship in the past three years, while Japan had close to a million viewers on the Sweden vs Canada men's world championship final that was held in Edmonton in April of 2017. The sport of curling is perfect for companies wanting to show off its brand as there are lots of close ups on the players during a two hour game.
New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.
Brands can sponsor Team Edin on OpenSponsorship by creating a free account, browsing Team Edin's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this team.
Team Edin is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this team.
According to OpenSponsorship, Team Edin's audience includes 17K+ Instagram followers, based in Sweden. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

How do you measure influencer marketing ROI when half the numbers social media gives you are vanity metrics? It is the question brands ask us most, and it came up again when I joined Massimo Marinelli on the Berkida Ventures Podcast. After more than ten years and thousands of brand deals with athletes and creators at OpenSponsorship, here is how we think about it, and the framework we use with our clients.
October 28, 2026