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Mercedes Varnado, known to fans as Mercedes Moné, brings elite credibility as a world-class wrestling talent with major crossover appeal in fashion, beauty, music, and entertainment. Her strong personal brand, high-profile appearances, and polished content make her an ideal partner for campaigns that want both star power and authentic cultural reach.
Mercedes Varnado is not only a superstar in the wrestling world, but she is also an incredibly talented actress. Mercedes performed in WWE from 2012 - 2022 under the name Sasha Banks. She is currently signed to New Japan Pro-Wrestling (NJPW) under the ring name Mercedes Moné. Mercedes has also starred as a recurring character on "Star Wars: The Mandalorian."
All Elite Wrestling (AEW)
United States
Has access to a professional photographer
ESPY Award (2021) - Best WWE Moment
WWE Raw Women's Champion
WWE SmackDown Women's Champion
WWE NXT Women's Champion
New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.
1 post & 1 story with the Mercedes Varnado promoting your product.
Long-term deal involving appearances, photoshoots, social media and more.
Have Mercedes Varnado make a live appearance at your next event
Brands can sponsor Mercedes Varnado on OpenSponsorship by creating a free account, browsing Mercedes Varnado's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.
Mercedes Varnado is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.
According to OpenSponsorship, estimated pricing to sponsor Mercedes Varnado starts at $43,200 for a social media post, $48,000 for a appearance and $60,000 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.
According to OpenSponsorship, Mercedes Varnado's audience includes 6.0M+ Instagram followers, interests including Health & Wellness, Vitamins & Supplements, Fitness & Performance, Fashion, Activewear, and more, based in Orlando, Florida, United States. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

How do you measure influencer marketing ROI when half the numbers social media gives you are vanity metrics? It is the question brands ask us most, and it came up again when I joined Massimo Marinelli on the Berkida Ventures Podcast. After more than ten years and thousands of brand deals with athletes and creators at OpenSponsorship, here is how we think about it, and the framework we use with our clients.
October 28, 2026