Sponsor Maxx Crosby

The holiday season is a cornerstone for the NFL, marked by high-stakes games, immense viewership, and cultural traditions. Festive football draws millions of fans, blending sports with family gatherings and holiday cheer. These games often feature key matchups that shape playoff hopes, adding excitement and significance. Some of the biggest games of the season will be taking place before the new year. The NFL’s cultural impact extends beyond the field, with players becoming household names during this time. The NFL has also increased the number of games taking place over this period, boosting exposure. Brands can leverage this unparalleled visibility by partnering with athletes through OpenSponsorship. Whether it’s creating authentic content or promoting campaigns tied to holiday moments, brands can connect with players who resonate deeply with fans. OpenSponsorship provides seamless access to these athletes, enabling partnerships that amplify brand messages during the NFL's most culturally iconic season. Below are some of the stars playing over the holiday season looking to make an impact who are available to sponsor through OpenSponsorship.

Every influencer marketing article tells you the same thing: micro-influencers are better value. Almost none of them show you the receipts. So we pulled ours.

Glutathione has become one of the most talked-about molecules in wellness — the “master antioxidant” that shows up in podcasts, longevity conversations, and the supplement aisle alike. But behind that mainstream moment is a brand that has spent decades making glutathione credible: Immunotec. This is the story of how OpenSponsorship helped Immunotec turn that scientific authority into everyday consumer demand — and a real-world example of what ingredient branding looks like when it’s done right.