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Maddie Scherr is a Kentucky Wildcats basketball creator with a polished on-campus presence and strong appeal for brands targeting student-athletes, fashion-forward women, and lifestyle audiences. Her content naturally blends sports credibility with beauty, style, and wellness-focused storytelling, making her a strong fit for apparel, accessories, skincare, and campus-driven campaigns.
Maddie is hometown girl from Kentucky. She has a booming YouTube channel with over 2000 subscribers. She is a hard worker which landed her national recognition as a womans basketball player and a Macdonald's All-American (the best of the best). When Maddie is not hustling on the court, she is doing fashion hauls or makeup hauls on her TikTok! She loves fashion, beauty, and writing.
Kentucky Wildcats
University of Kentucky (UK)
United States
McDonald All-American
New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.
1 post & 1 story with the Maddie Scherr promoting your product.
Long-term deal involving appearances, photoshoots, social media and more.
Have Maddie Scherr make a live appearance at your next event
Brands can sponsor Maddie Scherr on OpenSponsorship by creating a free account, browsing Maddie Scherr's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.
Maddie Scherr is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.
According to OpenSponsorship, estimated pricing to sponsor Maddie Scherr starts at $600 for a social media post, $3,000 for a appearance and $6,000 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.
According to OpenSponsorship, Maddie Scherr's audience includes 60K+ Instagram followers, interests including Fashion, Shoes, Apparel, Accessories, Activewear, and more, based in Lexington, KY, United States. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

How do you measure influencer marketing ROI when half the numbers social media gives you are vanity metrics? It is the question brands ask us most, and it came up again when I joined Massimo Marinelli on the Berkida Ventures Podcast. After more than ten years and thousands of brand deals with athletes and creators at OpenSponsorship, here is how we think about it, and the framework we use with our clients.
October 28, 2026