Sponsor Madeline Westbeld
United States
Athlete
Basketball - Chicago Sky
Local
Reach
High
Response Rate
About Madeline Westbeld — Women's National Basketball Association basketball athlete
Madeline Westbeld is a Chicago Sky forward with a strong on-court presence and a lifestyle-driven social presence that blends basketball, coffee culture, and style. She’s a compelling partner for brands that want an athlete who can connect performance, personality, and everyday lifestyle content in an authentic way.
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Madeline Westbeld is the daughter of James and Susan Westbeld of Kettering, Ohio. She has received many awards and most recently: (From UND.com) “2021 WBCA All-America Regional Finalist, 2021 ACC Rookie of the Year (Head Coaches), 2021 First Team All-ACC, 2021 ACC All-Freshman Team, 2021 ACC All-Academic Team, Two-time ACC Rookie of the Week (Dec. 7, 2020, Jan. 3, 2021), 2020 ACC Newcomer Watch List” and Ohio Ms Basketball. She was the only basketball player in the state of Ohio, male or female, to be selected as a McDonald’s All American for 2020. She is an unbelievable teammate, friend and especially sister, to her two brothers, Adam and Ben, and two sisters, Amanda and Kathryn, who have all guided her, loved her and inspired her, throughout her life. Madeline is a young woman with remarkable character. She loves others and is selfless, putting others before herself. She is one of the hardest workers you will find. She is passionate about whatever she chooses to do, and does it right. She doesn’t complain when she sees something wrong but does what she can to discuss the problem and come up with a solution. She is intelligent and truly thinks about things and how to make them better; especially how to make the world better. She won’t tolerate gossip and gently puts her hand up for that person to stop. She takes charge. She is a leader. She is not afraid to speak her mind and does so calmly and in a way that commands respect and is not confrontational. She knows what she wants, is decisive and goes after it. She is a peacemaker and has been told that by many. Her presence is calming and gentle, unless she is playing against you in basketball. A graduate from Fairmont High School, Madeline attends and plays basketball, for the University of Notre Dame, where her sister Kathryn graduated from, after winning a National Championship in Women’s Basketball. Kathryn also won a state championship with her team from Fairmont High School, in 2014. Madeline is getting ready to travel to Hungary for USA Basketball. She was born and raised in Kettering, Ohio and wants to give back to her city. She truly cares about the future of kids and adults, and is often thinking about and discussing, how to improve their lives. She has come up with an idea and plans to develop a charity which will help the homeless and those in poverty, so they may help themselves to be successful.
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Chicago Sky
University of Notre Dame
United States
YMCA, Kettering Parks Foundation
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2021 ACC Rookie of the year
2021 First Team all ACC
Wooden Award Preseason Watch List
2021 WBCA All-America Regional Finalist
2020 Gatorade Ohio Girls Basketball Player of the Year
2020 McDonald’s All-American
2020 Naismith National High School All-America Team
2020 OPSWA Division I Player of the Year
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OpenSponsorship Releases World Cup Brand Activation Data as FIFA 2026 Kicks Off
Press Release · New York, NY
The world's largest athlete marketing platform reports 277 million views from soccer creators in the last eight weeks, with 1,552 bookable soccer athletes ready for brand activation across 15+ countries. Clients including Walmart and USA Today are already activating ahead of kickoff.
OpenSponsorship, the world's largest athlete marketing platform backed by Serena Williams and David Blitzer, today released proprietary data showing the scale of the creator opportunity around the 2026 FIFA World Cup, which kicks off Thursday, June 11th in North America. With brands including Walmart and USA Today already activating soccer creator campaigns through the platform, OpenSponsorship is positioned as the go-to partner for brands looking to win the biggest sports marketing moment of the decade.
277M
soccer creator views, last 8 weeks
1,552
bookable soccer athletes, 15+ countries
276
viral posts over 100K views, just 86 athletes
The platform's soccer roster has generated 277 million views in the last eight weeks alone, with 276 viral posts clearing 100,000 views across just 86 athletes. OpenSponsorship has 1,552 publicly listed and bookable soccer athletes across 15+ countries, including 893 in the United States, alongside athletes from the UK, Mexico, Canada, Spain, Brazil, France, Nigeria, and more.
Brands that can't sign elite players can still reach their audienceWith 48 nations competing in the largest World Cup in history, brands face a common challenge: the biggest names are either off limits or out of budget. OpenSponsorship's data shows that mid-tier and creator talent routinely out-reaches their follower counts by 50 to 100x — giving brands access to the same passionate fan audiences at a fraction of the cost of global stars.
“The World Cup is the biggest commercial moment in sports marketing history, and the brands that win it will not be the ones who waited for the tournament to start. Our soccer athletes have already generated 277 million views in the last two months. The audience is engaged, the creators are ready, and the window to activate at the best rates closes when kickoff happens.” — Ishveen Jolly, Founder & CEO, OpenSponsorshipWalmart and USA Today: what World Cup activation actually delivers
OpenSponsorship's recent Walmart Soccer Saturday campaign demonstrates what's possible when brands activate the right soccer creators. The campaign — which featured AA9Skillz, Brittany Wilson, Matty Farias, Sean Garnier, and others — generated the following:
11.6M
total campaign views
4.5%
engagement — ~2x industry benchmark
USA Today is also activating soccer creator campaigns through OpenSponsorship ahead of the World Cup, leveraging the platform's roster of 1,552 bookable soccer athletes to reach highly engaged audiences across the US, Canada, and Mexico — the three host nations for the 2026 tournament.
“When creators genuinely love a sport and an event, it shows in the content. The Walmart campaign worked because the athletes were authentic soccer fans first and brand partners second. That authenticity is exactly what drives the kind of engagement numbers brands cannot get from traditional advertising.” — Ishveen Jolly, Founder & CEO, OpenSponsorshipThe World Cup activation window
OpenSponsorship's data shows a clear opportunity curve for World Cup brand activation. Athletes are available now at pre-tournament rates, with demand and pricing expected to rise sharply once the group stage begins June 11th.
- Kickoff — June 11: the group stage is the viral window, where trending athletes are still affordable before bidding wars begin.
- The Final — July 19, MetLife Stadium: the highest-profile moment for brands that have already built creator relationships.
Brands that lock in creator partnerships before the tournament begins benefit from lower rates, more authentic content, and deeper athlete relationships that extend beyond the tournament window. OpenSponsorship's white-glove managed service handles sourcing, contracting, content briefing, delivery, and ROI reporting end to end.
Members of the press — download the full release:
Download the Press Release (PDF)OpenSponsorship is the world's largest athlete marketing platform, connecting 25,000+ athletes and creators with brands across 160 sports and 120 countries. Launched in 2015, the company has facilitated over 9,000 accepted deals and 8,000+ successful brand-creator matches, giving it the largest proprietary dataset in athlete marketing. OpenSponsorship became profitable in 2024 and delivered 200% revenue growth in 2025. Ishveen Jolly, backed by investors Serena Williams and David Blitzer, is the Founder and CEO, winner of SBJ Game Changer 2025 and Forbes 30 Under 30. The 2026 State of Athlete and Influencer Marketing Report is available at opensponsorship.com.
Want to activate soccer creators before kickoff?
The best rates close when the tournament starts.
Book Now###
June 11, 2026
