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Lauren Williams is a Detroit-based pro ice skater, wellness creator, and creative founder who brings a polished, culture-forward presence to every collaboration. With content spanning style, yoga, art, travel, and modern brand storytelling, she’s a strong fit for sponsors looking to connect with an engaged audience through authentic, visually elevated campaigns.
The city of Detroit is cementing a prominent role in fostering diversity and inclusion in the world of figure skating. As an experienced figure skating coach, choreographer, yoga instructor, and performer, embodying the qualities of leadership within my community is indispensable. The representation and active community involvement from black figure skaters is vital and should be constantly cultivated. With a Communication degree in hand, my ambition lies in expanding my brand and eventually publishing the mindfulness book I have authored. My diverse talents include not just performing in front of the camera but also working behind it, coupled with a keen interest in writing. Nevertheless, a slight impetus is currently required to expand my audience. I would greatly appreciate your consideration.
Yoga
Disney on Ice
Western Michigan University
United States
capuchin soup kitchen
Professional photographer
New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.
1 post & 1 story with the Lauren Williams promoting your product.
Long-term deal involving appearances, photoshoots, social media and more.
Have Lauren Williams make a live appearance at your next event
Brands can sponsor Lauren Williams on OpenSponsorship by creating a free account, browsing Lauren Williams's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.
Lauren Williams is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.
According to OpenSponsorship, estimated pricing to sponsor Lauren Williams starts at $120 for a social media post, $600 for a appearance and $6,480 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.
According to OpenSponsorship, Lauren Williams's audience includes 6K+ Instagram followers, interests including Health & Wellness, Fitness & Performance, Fashion, Activewear, Art, and more, based in Detroit, MI, United States. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

How do you measure influencer marketing ROI when half the numbers social media gives you are vanity metrics? It is the question brands ask us most, and it came up again when I joined Massimo Marinelli on the Berkida Ventures Podcast. After more than ten years and thousands of brand deals with athletes and creators at OpenSponsorship, here is how we think about it, and the framework we use with our clients.
October 28, 2026