Sponsor Katy Smith

Glutathione has become one of the most talked-about molecules in wellness — the “master antioxidant” that shows up in podcasts, longevity conversations, and the supplement aisle alike. But behind that mainstream moment is a brand that has spent decades making glutathione credible: Immunotec. This is the story of how OpenSponsorship helped Immunotec turn that scientific authority into everyday consumer demand — and a real-world example of what ingredient branding looks like when it’s done right.

When launching an athlete sponsorship or influencer marketing campaign, a data-driven strategy is the difference between a one-off post and a measurable return on investment. As the creator economy trends evolve, we have refined our methodology into a proven 6-Step Influencer Marketing Process that ensures our clients hit their marketing goals and maximize their sports sponsorship ROI.