Sponsor Sheringham Football Club

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 Formed in 1897, Sheringham joined the North Norfolk & Norwich Junior League and soon enough a local landowner offered them a ground just off the Holt Road for the bargain rent of just £5 a year. Back then, derby matches against neighbours Cromer often attracted crowds of more than 3,000, with 'football special' trains put on between the two towns. The Club stepped up a level when they were elected to the Norfolk & Suffolk League in 1921 and, a year later, they built a new 200-seater stand to host their growing crowds – but Sheringham rarely challenged at the top until the 1950s when they achieved two third-place finishes, followed by a title win in 1957-58. In 1964 the league restructured as the Anglian Combination and, in 1970, the Shannocks followed their previous year’s runners-up position with top spot in the Premier Division, earning them the Sterry Cup. But all was not well off the pitch at Holt Road – the Council-owned ground was much in demand for housing, and its spectator facilities were beginning to show their age. A deal was done in 1988 and it would be a long ten years playing at the local High School until Sheringham had a home of their own again. Thankfully when the new Council-built sports ground at Weybourne Road finally opened, the facilities were just what the football club needed – and their fortunes improved on the pitch too. Three consecutive promotions between 2003 and 2005 returned the club to the Premier Division. In 2008 the Shannocks became the first Anglian Combination team to reach the final of the Norfolk Senior Cup in 17 years, thanks to two stoppage-time goals in a dramatic 4-3 semi-final win at Dereham. “After the winner everyone was just running round like headless chickens,” said manager John Kowalyk afterwards. Despite a valiant effort on their big night at Carrow Road, it was opponents Wroxham, two tiers above Sheringham in the pyramid, who prevailed 3-1. A year later they tasted success again, winning the Sterry Cup for the second time. The club lost their Premier Division status in 2015,however earned promotion back to the Premier Division in 2018. In 2019 the club won its third Sterry Cup title, after an run in the second half of the season where the team only dropped 2 points from January. This is now the third season in Eastern Counties football.