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Karlie Lema is a Bay FC striker and adidas athlete with strong appeal for sports, performance, and lifestyle campaigns. As a Bay Area native and current NWSL standout, she brings authentic credibility, a polished on-field presence, and content that blends elite soccer, community moments, and activewear-friendly style.
Karlie Lema, the 2024 ACC Offensive Player of the Year at Cal Berkeley, signed with Bay FC (NWSL) to a three-year contract through 2027. The NorCal native has already made an impact for Bay with a banger of a goal in the home opener, a 2-0 win over Racing Louisville. Karlie had a stellar senior season at Cal, netting 16 goals in 21 appearances in 2024, also earning her All-ACC First Team honors. For her college career, she tallied 31 goals in 76 appearances, and was named to the Pac-12 All-Freshman team in 2021 and All-Pac-12 Third Team her junior season in 2023. She also represented U.S. Youth National Teams throughout her youth career, earning five invitations to the U17 2019-2020, as well as with the U-15s.
New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.
1 post & 1 story with the Karlie Lema promoting your product.
Long-term deal involving appearances, photoshoots, social media and more.
Have Karlie Lema make a live appearance at your next event
Brands can sponsor Karlie Lema on OpenSponsorship by creating a free account, browsing Karlie Lema's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.
Karlie Lema is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.
According to OpenSponsorship, estimated pricing to sponsor Karlie Lema starts at $2,400 for a social media post, $6,000 for a appearance and $9,000 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.
According to OpenSponsorship, Karlie Lema's audience includes 6K+ Instagram followers, interests including Health & Wellness, Vitamins & Supplements, Fitness & Performance, Skin Care, Fashion, and more, based in San Jose, CA, United States. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

How do you measure influencer marketing ROI when half the numbers social media gives you are vanity metrics? It is the question brands ask us most, and it came up again when I joined Massimo Marinelli on the Berkida Ventures Podcast. After more than ten years and thousands of brand deals with athletes and creators at OpenSponsorship, here is how we think about it, and the framework we use with our clients.
October 28, 2026