Sponsor Francis Biondi

In 2022, we saw over 2,300 athlete influencer marketing campaigns take place through OpenSponsorship. Finding an absolute favorite in a sea of 2,000+ deals is difficult, so we organized a few that we loved. From a fashion photoshoot with an NFL all-star to a creative Instagram reel with a USA Paralympian - these campaigns have it all. Check out six of our favorites from 2022! 

High school NIL (Name, Image, and Likeness) opened a door that didn't exist three years ago: brands can now sponsor high school athletes directly, in most US states, with real money changing hands. For brands looking to reach a younger demographic, build long-term creator relationships, or get in early with future stars, this is the most overlooked opportunity in athlete marketing.

If you're running marketing for a B2B company and you haven't seriously explored athlete, sports and influencer partnerships, you're not alone;  but you're leaving one of the most effective channels on the table.