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Francesco Totti brings instant brand recognition, premium sports credibility, and an audience that responds to authentic lifestyle storytelling. As one of football’s most iconic figures, he’s a natural fit for campaigns that want reach, trust, and a classic Italian star power with broad cultural appeal.
Francesco Totti (born 27 September 1976) is an Italian former professional footballer who played solely for Roma and the Italy national team. He is often referred to as Er Bimbo de Oro (The Golden Boy), L'Ottavo Re di Roma (The Eighth King of Rome), Er Pupone (The Big Baby), and Il Capitano (The Captain) by the Italian sports media. A creative offensive playmaker who could play as an attacking midfielder and as a forward (second striker, lone striker, or winger), renowned for his vision, technique, and goalscoring ability, Totti is considered to be one of the best players of his generation.
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1 post & 1 story with the Francesco Totti promoting your product.
Long-term deal involving appearances, photoshoots, social media and more.
Have Francesco Totti make a live appearance at your next event
Brands can sponsor Francesco Totti on OpenSponsorship by creating a free account, browsing Francesco Totti's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.
Francesco Totti is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.
According to OpenSponsorship, estimated pricing to sponsor Francesco Totti starts at $14,400 for a social media post, $21,600 for a appearance and $129,600 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.
According to OpenSponsorship, Francesco Totti's audience includes 5.5M+ Instagram followers, interests including Food & Drink, Fashion, Activewear. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

How do you measure influencer marketing ROI when half the numbers social media gives you are vanity metrics? It is the question brands ask us most, and it came up again when I joined Massimo Marinelli on the Berkida Ventures Podcast. After more than ten years and thousands of brand deals with athletes and creators at OpenSponsorship, here is how we think about it, and the framework we use with our clients.
October 28, 2026